Manages always-on social media strategies and content across TikTok, Meta, YouTube Shorts, Instagram, Facebook, X, and Threads. Develops content calendars, identifies trends, supports launches and crisis planning, oversees content delivery, engages communities, and analyzes performance against KPIs. Partners with creative, data, production, and account teams to deliver client-focused social programs and strategic recommendations.
This is a Freelance role requiring Always On (AWON) experience.
ROLE SPECIFICS
We’re looking for a savvy and strategic Freelance Senior Social Media Manager to support our growing team with an Always On (AWON) account. As a key player at our social-first agency, you’ll bring brand voices to life across platforms, craft scroll-stopping content, and keep your finger on the pulse of what’s trending. You’ll work collaboratively and cross-functionally with account management, creative, data, and production teams to develop and execute holistic social media content plans that ladder up to client goals. You’ll also oversee the day-to-day flow of social content across all touchpoints and platforms (especially Tik Tok, Meta, and YouTube shorts), ensuring quality, consistency, and timely delivery. If you're passionate about internet culture, storytelling, and making brands shine in the social sphere, this one’s for you. This opportunity may evolve into a temp to perm role.
RESPONSIBILITIES
- Develop brand and content strategies that meet the goals of the brand
- Understand and optimize content calendars for brands’ social media channels to support “always on” evergreen content and timely, campaigns needs
- Help advise and monitor social and community management tactics for key product launches, events, activations and help create proactive crisis management programs
- Monitor content performance and develop weekly, monthly and contribute to quarterly analytics reports in order to identify & provide key insights, recommendations and track against KPIs
- Work with the data team to develop, present, and optimize weekly and monthly reports
- Identify trending opportunities and cultural moments for the brand to partake in on a daily and weekly basis
- Partner with the creative team to ideate on fun, relevant content that ladders up to clients’ overarching social/channel strategies
- Support content creation to ensure delivery in a prioritized, timely manner while proactively finding opportunities and efficiencies to maximize content opportunities
- Engage with the community and participate in relevant cultural conversations to increase brand visibility
- Regularly analyze the competition and other best-in-class brands to inspire new ideas and executions – especially in new platform innovations
- Extend Movers+Shakers position as an industry-thought leader with your insights and analytics
QUALIFICATIONS
- Always On (AWON) experience is required as is Paid and Organic social experience.
- 5+ years of client-facing social media management for a brand with multiple product handles and/or strategy experience in a creative agency setting
- Extensive experience managing social media channels
- Strong experience in ideation and execution of different strategic approaches
- Experience with and interest in TikTok, Instagram, YouTube Shorts, Facebook, X, and Threads
- Experience creating stories, carousels, or static content for different platforms
- Experience with data, analytics and content reporting
- Strong copywriting and ideation skills
- Passion for delighting clients and going above & beyond
- Comfort in a fast paced sometimes unstructured working environment
- Leadership ability, able to guide and empower the team to achieve goals.
- Experience with Adobe Creative Suite is a plus
- A self-starter with a finger on the pulse of new innovations and opportunities
- Spreads Joy!
We look forward to hearing from you! 🎵💃
Our estimated range for this role is paid hourly based on an annual salary of $95,000 - $110,000*
At Movers+Shakers, we pride ourselves on competitive salaries, and we work hard to ensure there is pay equity across the company. We welcome open and honest conversations about compensation in all of our initial calls. We look forward to meeting you!
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