GCC Marketing Sr. Lead

RESPONSIBILITIES:

Serve as the regional guardian of the WHOOP brand across the GCC, ensuring consistency, quality, and cultural relevance in all market-facing initiatives

Develop and own the Country Brand Plan, identifying high-impact opportunities that drive brand awareness, consideration, and long-term growth across key GCC markets

Act as the market expert, leveraging insights on consumer behavior, cultural dynamics, and competitive landscape to inform strategy and execution

Lead cross-functional alignment across PR, creators, partnerships, media, and experiential teams to deliver integrated campaigns and activations

Localize and execute global campaigns to ensure strong in-market performance, while leading region-specific activations, partnerships, and moments that resonate culturally

Build and nurture relationships with key partners, government stakeholders, fitness communities, and influencers to drive grassroots growth and deepen brand affinity

Track and analyze performance metrics (e.g., reach, engagement, EMV, share of voice), translating insights into actionable recommendations

Partner with commercial, retail, and distribution teams to support acquisition, engagement, and retention goals within the region

QUALIFICATIONS:

7–10+ years of experience in brand marketing, regional marketing, or market leadership roles, ideally within consumer technology, fitness, or lifestyle brands

Fluent in Arabic is a must

Deep understanding of the GCC markets, including cultural nuances, media landscape, and consumer behavior across key countries (e.g., UAE, KSA, Qatar)

Proven ability to lead and influence cross-functional teams in a fast-paced, matrixed organization

Experience developing and executing integrated marketing campaigns across brand, media, partnerships, and experiential channels

Strong strategic thinking combined with hands-on execution; comfortable operating from high-level planning to in-market delivery

Experience working with or navigating government entities, large partners, or regulated environments is a plus

Data-driven mindset with the ability to translate performance metrics into clear actions and recommendations

Excellent communication skills with fluency in English; Arabic proficiency is a strong plus

Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.