Generative Search Engine Optimization Manager

The opportunity
We’re hiring a senior AI Search Engine Optimization manager to drive our shift from traditional SEO to AI-first content discovery. You’ll design, build, and operate scalable systems that make our content easily discoverable, quotable, and trusted by AI platforms (LLMs, RAG, agents, hybrid search).

In the short term, you’ll audit content and infrastructure for AI retrievability, instrument citation/answer performance, and launch automation to structure and tag content for machine consumption. Longer term, you’ll build the processes and systems that enable AI SEO optimization for all content and website authors.

You’ll partner with Product Marketing, Content Marketing, Web Ops, Engineering, Design, and Localization to embed AI readiness into everyday publishing, focusing on the standards and automation that make this sustainable and repeatable.

What you'll be doing

• Serve as the subject-matter expert on how AI systems discover, retrieve, rank, and cite content, translating that into practical standards and automation for our publishing ecosystem.
• Design and implement scalable pipelines that structure, tag, and format content for machine consumption (e.g., schema, metadata).
• Create and maintain an AI performance monitoring framework that tracks citations, answer accuracy, coverage, freshness, and trust signals across key AI tools—and triggers updates when gaps are detected.
• Partner with Engineering to integrate retrieval-friendly patterns (e.g., sitemap strategies, structured data, semantic markup, entity linking, content APIs) and ensure crawlability for AI systems beyond traditional bots.
• Collaborate with PMM/CMMs to embed AI-optimized templates, guidelines, and “source of truth” models into authoring; provide guardrails that enable self-serve publishing without sacrificing machine readability (e.g., build an AI agent to help support PMM/CMM in authoring from the start).
• Drive engineering to develop automated QA to detect broken references, outdated facts, format drift, and missing metadata; implement remediation workflows that minimize manual effort.
• Build dashboards and reporting that clearly communicate AI discovery metrics to stakeholders; advocate for roadmap priorities based on measurable impact.
• Stay ahead of platform changes (OpenAI, Anthropic, Google, Meta, Perplexity, and enterprise RAG patterns), updating standards and automation to ensure ongoing competitiveness.

What we're looking for

• Deep understanding of information retrieval in AI systems: embeddings, chunking, context windows, scoring, source attribution, and the signals LLMs use to select and cite content.
• Demonstrated ability to design scalable content systems: metadata models, schema design, structured data, and content APIs that serve as reliable sources for machine consumption.
• Strong skills in automation and operational rigor—comfortable building or specifying workflows, instrumentation, and monitoring that reduce manual optimization.
• Proven experience translating complex technical concepts into clear standards and tooling that non-technical content creators can apply.
• Data-driven mindset with the ability to define KPIs for AI discovery and measure impact across multiple platforms.
• Excellent communication and cross-functional collaboration skills; able to influence without authority and drive consensus on standards.

You might also have

• Familiarity with LLM evals, automated accuracy testing, and content freshness monitoring.
• Familiarity with tools such as Profound, or AirOps
• Background in web architecture, sitemap strategies, crawl optimization beyond traditional SEO, or content API design.
• Exposure to CMS customization and automation (e.g., schema configuration, content modeling, validation rules).
• Prior work improving AI citation rates, answer quality
• Comfort working in fast-paced environments where platforms change rapidly and standards must adapt.

Additional information

• Relocation support is not available for this position
• Work visa/immigration sponsorship is not available for this position

Benefits
At Unity, we want our team members to thrive. We offer a wide range of benefits designed to support well-being and work-life balance.

Please note: Benefits eligibility, specific offerings, and coverage vary based on the country, employment status.

While specific benefits vary, here are some of the ways we strive to take care of our eligible team members globally: Comprehensive health, life, and disability insurance | Commute subsidy | Employee stock ownership | Competitive retirement/pension plans | Generous vacation and personal days | Support for new parents through leave and family-care programs | Office food snacks | Mental Health and Wellbeing programs and support | Employee Resource Groups | Global Employee Assistance Program | Training and development programs | Volunteering and donation matching program

Life at Unity
Unity [NYSE: U] is the leading platform to create and grow games and interactive experiences. Creators, ranging from game developers to artists, architects, automotive designers, infrastructure experts, filmmakers, and more, use Unity to bring their imaginations to life across multiple platforms, from mobile, PC, and console, to spatial computing.

As of the third quarter of 2024, more than 70% of the top 1,000 mobile games were made with Unity, and in 2024, Made with Unity applications had an average of 3.7 billion downloads per month. For more information, please visit Unity.

Unity is a proud equal opportunity employer. We are committed to fostering an inclusive, innovative environment and celebrate our employees across age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. Our differences are strengths that enable us to support the growing and evolving needs of our customers, partners, and collaborators. If you have a disability that means there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please fill out this form to let us know.

This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.

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