Growth Marketing Senior Manager

Responsibilities

• Growth Strategy Development
• Develop and execute the overall growth marketing strategy, focusing on customer acquisition, activation, and retention to drive sustainable eCommerce growth.
• Identify, prioritize, and experiment with growth opportunities across all digital channels and touchpoints.
• Be responsible for identifying target customers and determining the best message to reach those customers.
• Determine how to most effectively leverage spend, internal and external resources, and technology to maximize awareness, conversion, engagement, and retention.


• Performance Marketing:
• Design and execute profitable marketing campaigns that attract the right customers across online channels - with a focus on high-impact levers including email marketing and automation, A/B testing, SEO, paid media (SEM, paid social, display, ABM). Additional channels may include organic social, podcast, affiliate, content, influencer, video and more.
• Implement audience segmentation and targeting strategies to drive sales and improve conversion rates.


• Data-Driven Insights:
• Set an analytical environment of data capture and interpretation.
• Leverage analytics tools to track and report on key metrics. This includes Acquisition (e.g., CAC, Conversion, Lead-to-Customer, Traffic), Engagement (e.g., Attachment rate, Engagement/Frequency, Feature Adoption), Retention (e.g., Churn), Revenue (e.g., MRR/ARR, LTV, ARPU, Upsell and Cross-Sell), Spend (e.g., ROI, Campaign-Specific, Organic vs. Paid, Brand Awareness), Customer (e.g., NPS, CSAT), and Key Ratios (e.g., CAC-to-LTV). Know how and when to optimize for each metric and how to create dashboards to reflect these metrics.
• Use customer data, purchasing behavior, and eCommerce trends to uncover growth opportunities.


• Customer Lifecycle Optimization:
• Develop and implement strategies to enhance the user experience across the eCommerce funnel, including product discovery, cart abandonment, and post-purchase engagement.
• Optimize email marketing, SMS campaigns, and other retention channels to build brand loyalty.


• Hands-On Team Leadership & Collaboration:
• Take on tasks directly, wear multiple hats, and be hands-on.
• Act as a key member of the Revenue team, leading strategic growth marketing efforts while also executing them with excellence.
• Collaborate with internal Digital, Sales and Pharmacy Operations teams and external digital agency to align marketing initiatives with overall business goals, including campaigns focused on specific products.


• Innovation & Experimentation:
• Run and manage rapid experimentation across eCommerce channels to identify what drives growth, such as pricing strategies, promotions, and upselling/cross-selling opportunities.
• Stay up-to-date on industry trends, tools, and competitive benchmarks to ensure the eCommerce strategy remains innovative and effective.

About You:

• Prior experience setting up systems, creating processes, and implementing marketing platforms is critical.
• Proven experience in growth marketing, digital marketing, or performance marketing, ideally within eCommerce.
• Deep understanding of quantitative functions – acquisition, engagement, retention, lifecycle, and insights to drive ROI.
• Proficiency with modern marketing platforms such as: CRM (HubSpot)eCommerce platforms (e.g., Shopify, BigCommerce), Marketing Automation (e.g., ActiveCampaign, Klaviyo), Analytics/BI (e.g., Google Analytics, Metabase), Email Service Provider (e.g., Mailchimp, Drip), Social Media (e.g., Hootsuite, Buffer, Sprout Social), Conversion Rate Optimization (e.g., Optimizely, Unbounce), Content Marketing (e.g., SEMrush, Canva), Advertising & Retargeting (e.g., Google Ads, Facebook Ads Manager), Collaboration/Project (e.g., Monday),
• Experience with A/B testing strategies.
• Excellent communication and leadership skills.

Preferred Qualifications:

• Experience in pharmacy, healthcare, or other regulated eCommerce industries.
• Familiarity with fulfillment processes, inventory management, and the role they play in eCommerce marketing.
• Knowledge of SQL or other data manipulation tools to analyze customer and sales data.

What we Offer!

• 100% employer-paid health, dental and vision insurance for our employees, effective on the first of the month following your start date
• Flexible Vacation time off, and paid time off for holidays and sick time.
• Competitive starting wages with the opportunity for rapid career growth, promotion, and wage increases
• Company Stock Options
• Pre-tax commuter benefits, dependent care, HSA and FSA
• Employer-paid short and long-term disability leave, parental leave, and life insurance401k with $300/year match
• Referral bonus payouts of up to $1,000 for a successful referral
• Human and pet wellness benefits, including a $650/year allowance for routine pet care through Wagmo
• Discounts on many items through Perkspot
• And more!