Growth Marketing Strategist

Title: Growth Marketing Strategist - P3

Location: Remote (US)

Reports To: Director- Marketing Automation and Strategy

The Role:  

The Growth Marketing Strategist will bring our data and analytics to new audiences across multiple industries and be a steward for our brand reputation. This role will be responsible for overseeing brand usage and compliance for new products developed within our Global Business Intelligence division and will develop the strategy and implementation plan for demand generation campaigns for data solutions. The chosen individual should have experience launching successful demand generation campaigns to B2B audiences and have strong knowledge of brand usage compliance activities.

The Impact You Will Have in This Role: 

This role will help drive business growth by expanding solutions into new audiences while maintaining a strong and consistent brand identity.

What You'll Be Doing in This Role: 

Responsibilities:

• Develop division-wide demand generation strategy that is designed to drive revenue for high-margin products and collaborate with industry leads to inform how to integrate these strategies into ongoing industry campaigns
• Explore new target markets to identify needs, expectations, buyer journeys and channels of choice
• Develop buyer personas for products we are looking to launch into new markets to determine the best messaging and touchpoints
• Draft messaging that aligns our solutions with target audience needs/wants
• Oversee application of brand strategy and day-to-day marketing activities in relation to newly developed products to ensure compliance with guidelines, brand standards, and agreement terms to protect brand reputation
• In collaboration with industry marketing leads, marketing associate, and channel owners, execute elements of demand marketing campaigns into new audiences
• Establish KPIs for demand generation campaigns, monitor performance against those metrics and report results and opportunities to leadership

Qualifications of this Role: 

• B2B Demand Generation Marketing experience
• Experience in brand governance policies and procedures
• Confident in offering thoughtful feedback and advocating for optimal solutions
• Positive, highly motivated with strategic mindset
• Organized self-starter with ability to manage multiple projects
• Detail-oriented and deadline driven
• Demonstrate strong interpersonal, verbal and written communication skills

Preferred Qualifications:

• Knowledge of Marketing Automation and CRM software and Content Management Systems 
• BA or BS in Marketing

The Hiring Manager says: 

The ideal candidate for this role will be a confident, proactive individual with a strong attention to detail and a passion for strategic marketing.

The Way We Work: 

• Leader Led
• Remote First
• Foster Flexibility
• Reward Performance
• Time Off Matters

Company Mission  

J.D. Power is clear about what we do to ensure our success into the future. We unite industry leading data and insights with world-class technology to solve our clients’ toughest challenges.   

Our Values  

At J.D. Power, we strive to be Truth Finders, Change Makers and Team Driven - the distinct behaviors that, together, define our unique culture.   

J.D. Power is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability. 

Should you require accommodations during the recruitment and selection process, please reach out to tarecruitment@jdpa.com. 

To all recruitment agencies: J.D. Power does not accept unsolicited agency resumes and we are not responsible for any fees related to unsolicited resumes.  

J.D. Power does not disclose your personal data to unauthorized third parties. However, as a global corporation consisting of multiple affiliated companies in various countries, J.D. Power has international sites and J.D. Power uses resources located throughout the world. J.D. Power may from time to time also use third parties to act on J.D. Power’s behalf. You agree to the fact that to the extent necessary your personal data may be transferred and/or disclosed to any company within J.D. Power group of companies as well as to third parties acting on J.D. Power’s behalf, including also transfers to servers and databases outside the country where you provided J.D. Power with your personal data. Such transfers may include for example transfers and/or disclosures outside the European Economic Area and in the United States of America. If you are a California or United Kingdom resident, additional disclosures about the information we collect and how we use that information can be found by clicking here.

To all recruitment agencies: J.D. Power does not accept unsolicited agency resumes and we are not responsible for any fees related to unsolicited resumes.