Influencer Marketing Specialist

Who We Are:

At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line. 

Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.

Our brand values help bond us together and drive our success:  

• Runner First 
  • We act in the best interest of the runner
• Word is Bond 
  • We do what we say we’ll do 
• Champion Heart  
  • We give our all in everything we do  
• There is no “I” in Run 
  • We stay generous with our humanity 
• Keep Moving 
  • We find ways to move every day, because joy is kinetic!

We welcome everyone from every walk of life looking to inspire others through the power of movement - because we’re all moving towards something. Let’s run there.   

Your Responsibilities:

• Assist Senior Influencer Marketing Specialist on product seeding execution including talent search and discovery, product selection, and tracking in partnership with internal and agency teams.
• Contribute to mid- and post-campaign reporting with performance analysis to inform optimization and future programming.
• Align cross-functionally with Marketing teams to provide input and consultation on projects that include influence talent for other teams.
• Develop and action on project campaign timelines and schedules; use best judgment to revise as appropriate to meet changing needs and campaign requirements.
• Cultivate and maintain strong relationships with influencers who align with the Brooks brand and growth targets.
• Attend IRL influencer activations, providing on-site support to Influencer Marketing team.
• Foster and build relationships with leaders across the company to support smooth design and execution of influencer programming.
• Stay abreast of influencer and industry standards to identify and propose new opportunities and platforms.
• Other responsibilities as required.

• Retail Influencer Lead

  • Partner closely with the Retail Marketing team to support influencer activations tied to retail campaigns and key account influencer activations.
  • Execute influencer strategy for retail campaigns, store openings, and key regional moments, spanning planning, creator selection, and on-the-ground activation.
  • Identify creators who are locally relevant and well positioned to influence purchase behavior within priority markets.

  Special Projects

  • Execute select creator-led special projects that support influencer channel objectives, such as creator and artist storytelling, identifying talent opportunities attached to cultural moments, or other test-and-learn initiatives.
  • Oversee briefing, coordination, content review, and execution to ensure brand aligned storytelling and timely delivery.

Qualifications:

• Bachelor’s degree in Marketing, Public Relations (PR), Communications, or related field; equivalent combination of education and years of experience can be considered in lieu of degree(s)
• 1+ years of experience in influencer/creator management or influencer marketing, preferably for a consumer brand
• Solid understanding of major social and video platforms (i.e., Instagram, TikTok, YouTube), including how creators drive discovery, engagement, and conversion, with an eye for new and emerging platforms of influence
• Experience collaborating with Retail, eCommerce, or Integrated Marketing teams is a plus
• Experience working with agencies, creators, or external partners preferred
• Ability to prioritize work and projects
• Attention to detail, organized, and able to multi-task across detailed projects
• Excellent interpersonal skills
• Ability to function in a team environment and make positive contributions
• Clear and articulate communication skills, both verbal and written
• Proficient in Microsoft Office tools (i.e., Excel, PowerPoint, Outlook), with comfort working in spreadsheets, decks, and reporting documents
• Experience supporting local community or retail driven projects is a plus
• Experience working with national accounts and specialty running retailers is a plus
• Embraces and lives the Brooks values!

At Brooks, we celebrate diversity & equity. We are committed to creating an inclusive environment, and encourage people of all backgrounds, perspectives, experiences, and skills to apply. Brooks is proud to be an equal employment opportunity employer. All employment decisions are made without regard to race, religion, creed, color, national origin, age, sex, gender, gender identity or expression, two-spirit identity, sexual orientation, genetic information, the presence of a physical, mental, or sensory disability, marital status, pregnancy (including childbirth and related conditions), caste, citizenship or immigration status, honorably discharged veteran or military status, actual or perceived victims of domestic violence, harassment, sexual assault or stalking, HIV or Hepatitis C infection, political ideology, use of a trained service animal by a person with a disability, or on any other basis protected by federal, state, or local law, or any other non-merit based factors.