Integrated Campaign Operations Manager

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation. 
 

Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

Integrated Campaign Operations Manager

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation. 

But our success isn’t driven solely by what we do. We also care deeply about how we do it. Our culture is how we live, every single day—not only for our customers, but also for our employees.
 

Position Summary

Are you a driven marketer with experience driving and facilitating global paid media and search programs? Do you crave data and leverage it to build innovative digital media strategies? Are you a natural collaborator?
 

We are seeking an energetic, collaborative individual to drive alignment across corporate and field teams, and coordinated execution through regional demand.

You will be the linchpin between our global marketing strategy and the execution engines in our Regional Demand Centers. Your mission is to ensure that integrated campaigns across multiple channels are aligned, measured, and optimized. You will drive visibility of regional programs into a consolidated global performance view, with shared best practices and consistent execution standards.

Primary Responsibilities

• Establish and lead a regular alignment rhythm between global campaign owners and Regional Demand Centers to ensure campaign priorities, messaging, and targets remain consistent worldwide.
• Coordinate global GTM strategy handover process to the Regional Demand Centers and partner with RDC leads to collate RDC execution plans adapted to the local market needs.
• Create a structured feedback process where regional performance and market insights inform global planning and future GTM strategies.
• Track RDC budgets to provide visibility and reporting and efficiency of marketing spend to Marketing Leadership.
• Partner with Marketing Operations and Analytics teams to ensure data consistency, and standardized taxonomy across all reporting platforms. This includes creation and maintenance of dashboards and reporting frameworks that roll-up RDC performance into global insights.
• Report on return on investment and attribution across all media spend and channels in monthly and quarterly summaries. Deliver executive-level performance narratives and insights highlighting trends, risks, and opportunities for optimization.
• Partner with Brand teams to coordinate the creative asset handover to regional demand centers, ensuring brand consistency.
• Collaborate with SMEs across the organization to understand the business, campaign intentions to support our overall strategy.
• Drive continuous improvement: collect regional insights, identify gaps/trends, propose optimizations to improve campaign performance across regions.

Knowledge, Skills, and Abilities

• Understanding development and execution process of integrated marketing campaigns
• Experience across all media types (Display, Search, Social, Programmatic, Syndication, CTV, etc.)
• Experience utilizing advanced media attribution and modeling insights in to optimize media investments.
• Broad understanding of back-end AdTech include tagging, tracking and data flows.
• Ability to quickly assess data and develop/deploy an action plan.

Qualifications

• BA in Business, Marketing, or related field.
• 10+ years of B2B media experience, with a proven record of achievement and impact in a global role.
• Ability to extract and present complex data and media insights effectively - both verbally and visually.
• Background in digital media planning, consulting, agency experience in Display, Paid Social, Paid Search, SEO, Programmatic, CTV, etc.
• Experience or familiarity with tools such as Tableau, Marketo, 6sense, and others.

Physical Demands and Work Environment 

• Duties are performed in a normal office environment while sitting at a desk or computer table.
• Duties require the ability to utilize a computer, communicate over the telephone, and read printed material.
• Duties require flexibility in availability due to global stakeholders
• Duties may require the ability to travel via automobile or airplane.
• F5 Networks, Inc. is an equal opportunity employer and strongly supports diversity in the workplace.

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

F5 maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, geographic locations, and market conditions, as well as to reflect F5’s differing products, industries, and lines of business. The pay range referenced is as of the time of the job posting and is subject to change.

You may also be offered incentive compensation, bonus, restricted stock units, and benefits. More details about F5’s benefits can be found at the following link: https://www.f5.com/company/careers/benefits. F5 reserves the right to change or terminate any benefit plan without notice. 

Please note that F5 only contacts candidates through F5 email address (ending with @f5.com) or auto email notification from Workday (ending with f5.com or @myworkday.com).

Equal Employment Opportunity

It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination.  F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting [email protected].