B2B Partner Marketing Strategist

About The Channel Company

The Channel Company is the global leader in data-driven growth acceleration solutions and services for the IT channel. With 40+ years of channel expertise and a premier portfolio of editorial brands, marketing and event services, and strategic consulting, we help technology vendors, solution providers, and IT decision-makers worldwide unlock better business outcomes.

Our global audience of technology decision-makers rely on our trusted portfolio of print and digital publications to stay current with technology news and trends. Channel-focused marketing, in-demand events, partner program enablement, leadership networks, and dedicated consultants empower channel leaders with insights, connections, and strategies that propel success in the IT channel.

The Channel Company values differences because they enhance dynamic teams. We know that the confidence gap can get in the way of connecting with the best candidates. Please do not hesitate to apply – we would be honored to connect with you.

About the role

We’re looking for a strategic, client-facing marketer who enjoys turning complex business challenges into smart, integrated marketing programs.

As an B2B Partner Marketing Strategist, you’ll partner with sales teams and technology-focused clients to design and pitch B2B marketing campaigns that drive demand, accelerate pipeline, and support revenue growth. You’ll shape ideas from early discovery through proposal, working closely with internal creative and delivery teams to ensure programs are thoughtful, feasible, and results-driven.

This is a high-visibility role for someone who thrives in a fast-paced environment and enjoys both strategic thinking and polished presentation.

What You’ll Do

• Design integrated B2B marketing programs aligned to client goals, including demand generation, pipeline acceleration, brand awareness, and partner-led initiatives
• Translate client business objectives into actionable campaign strategies
• Develop clear, executive-ready proposal decks that communicate strategy, value, and measurable outcomes
• Present marketing concepts confidently to clients and internal stakeholders
• Partner closely with sales to support new opportunities and renewals
• Collaborate with project managers and creative teams to scope and shape programs accurately
• Manage multiple proposals and initiatives simultaneously in a high-throughput environment
• Apply a strong understanding of B2B marketing funnels, buyer journeys, and digital channels

What You Bring

• 4+ years of experience in B2B marketing, ideally within technology, cloud, or channel environments
• Experience building integrated campaigns or demand generation strategies
• Strong PowerPoint and storytelling skills with the ability to craft polished, persuasive presentations
• Comfort engaging with clients and cross-functional stakeholders
• Ability to manage multiple priorities with clarity and attention to detail
• Experience in an agency or fast-paced marketing environment is a plus

Experience That Stands Out

• Exposure to cloud or hyperscaler marketing initiatives, including AWS-related campaigns
• Familiarity with partner marketing ecosystems, MDF-funded programs, or channel-based demand generation
• Experience supporting strategic accounts or always-on marketing portfolios

Why This Role

This is not a production-only marketing role. Your work directly influences proposals, partnerships, and long-term client programs. You’ll have visibility into how marketing supports revenue growth while collaborating with experienced strategists, sales leaders, and creative teams in an environment that values strong thinking and clear execution. 

All full-time employees of The Channel Company enjoy benefit offerings such as medical, dental, vision, tele-health, disability, life insurance, health savings accounts, paid parental leave, company matched 401k, unlimited PTO, sick time, and 15 company paid holidays. At The Channel Company we truly value work/life balance, are 100% remote, and employees enjoy flexible working hours. Beyond that, we are an innovative, collaborative, and inclusive group of employees who come together to overcome challenges and achieve best-in-class results.

Individuals seeking employment at our company are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.

* The Channel Company is licensed in the following states: AZ, CA, CO, CT, FL, GA, ID, IL, KS, LA, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NY, OH, OR, PA, RI, SC, TN, TX, UT, VA, WA. To be considered for this opportunity, you must reside in one of these listed states.

Salary Range: $95,000 - $105,000