The KA Channel Manager is responsible for developing channel strategies, acquiring partnerships with retailers, and collaborating with internal teams to ensure market success and effective reporting.
Job Title: KA Channel Manager - Nigeria Market
Reports to: Country Sales Director / Head of International Business
Location: ; Ogun (with frequent domestic travel required)
Key Responsibilities and Tasks:
1. Channel Strategy & Development
Market Planning
Internal Coordination
Regular Reporting
Qualifications & Requirements:
Education & Experience
Reports to: Country Sales Director / Head of International Business
Location: ; Ogun (with frequent domestic travel required)
Key Responsibilities and Tasks:
1. Channel Strategy & Development
Market Planning
- Conduct in-depth analysis of the Nigerian mobile phone retail landscape. Identify and target key KA clients (e.g., national/regional chains like Slot, Pointek, 3CHUB, Raya). Develop phased and executable channel development roadmaps.
- Proactively engage, negotiate, and successfully secure partnerships with new retail chain accounts. Manage the end-to-end onboarding process including product listing, POS material deployment, system integration, and store staff training.
- Formulate competitive trade terms and partnership programs (including but not limited to procurement agreements, profit margins, market development funds, joint marketing plans) based on company policies and market conditions.
Internal Coordination
- Work closely with internal teams (Product, Marketing, Supply Chain, Finance) to secure timely product supply, marketing resources, and credit policies to support frontline sales.
- Systematically collect, analyze, and feedback market intelligence, customer needs, competitor dynamics, and product issues from channels and point-of-sale to support decision-making for company strategy adjustments.
- Monitor channel inventory health and price system stability. Prevent and resolve channel conflicts such as cross-regional sales and price disruption.
Regular Reporting
- Regularly prepare and submit channel sales reports, market analysis reports, and client evaluation reports.
- Utilize data analysis tools to deeply mine sales data, identify issues, and formulate improvement plans.
Qualifications & Requirements:
Education & Experience
- Bachelor's degree or above, preferably in Marketing, Business Administration, or related fields. Minimum 3 years of KA channel management experience in the consumer electronics industry. Prior successful experience in developing KA channels for mobile phones/consumer electronics in Nigeria or West Africa is highly preferred.
- Established connections and a proven track record of successful partnerships with major mobile phone retail chains in Nigeria (e.g., Slot, Pointek, etc.) are essential.
- Excellent business negotiation, communication, and influencing skills.
- Strong data analysis and problem-solving abilities.
- Results-driven, able to work under pressure, and self-motivated.
- Outstanding planning and execution skills, capable of managing complex projects independently.
- Fluent in English (business written and spoken). Proficiency in local languages such as Hausa, Yoruba, or Igbo will be a significant advantage.
- Willingness and ability to undertake high-frequency domestic travel. Familiarity with local business culture.
Top Skills
Data Analysis Tools
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