Lead Adobe Target Specialist

The primary responsibilities of this job include, but are not limited to:

• Lead digital test analysis, including both foundational and deep-dive evaluations.
• Advise product teams on experiment design and act as a thought partner in test strategy.
• Identify and size new opportunities for digital optimization and growth.
• Manage and report on program valuation metrics to assess impact and ROI.
• Automate reporting and analysis processes to improve efficiency and scalability.
• Provide decision support through data-driven insights and recommendations.
• Collaborate cross-functionally with product, engineering, and analytics teams.
• Conduct ad hoc analysis for digital platforms such as pre/post incrementality, user behavior changes, and optimization opportunity research.

Mandatory requirements:

• Proven experience in digital experimentation and A/B testing methodologies.
• Strong understanding of statistical and behavioral analysis techniques.
• Deep knowledge of the digital data landscape, including web and app analytics.
• Proficiency with Adobe Analytics, Adobe Target, and Quantum Metric.
• Adobe Target functionality & advanced experience execution capabilities.
• Adobe Analytics: deep understanding of click-stream data tracking, architecture, and tool administration.
• Excellent communication skills with the ability to translate data into actionable insights.

Optional requirements:

• Experience in a fast-paced, agile digital environment.
• Familiarity with customer journey analytics and conversion optimization.
• Background in eCommerce, SaaS, or digital product organizations.
• Hands-on experience with Power BI, R, and SQL for data analysis and visualization and familiarity with cloud platforms.