Leads Salesforce Marketing Cloud consulting engagements from discovery through client sign-off. Owns requirements, PRDs, scope decisions, UAT, issue triage, and stakeholder approvals. Develops and configures email programs, data extensions, automations, journeys, data models, integrations, and Marketing Cloud instances. Uses AI tools to draft and review requirements, stories, documentation, and tests while ensuring accuracy and accountability. Advises clients on platform best practices, governance, compliance, and solution design.
Lead Business Consultants own the requirements and the sign-offs for a delivery team's scope. You define what gets built and whether it is right, decide what is in scope and what is a change, and carry the client sign-off. Perficient's Salesforce practice delivers in small, AI-first teams. AI drafts most of what used to be written by hand — requirements, stories, configuration, tests and documentation — and a named person reviews, corrects and approves every piece of it, and is accountable for it. We hire people who can direct that work, defend it in front of a client, and keep learning as the tools change.
ResponsibilitiesWhat you'll do
The pillars of being a successful Lead Business Consultant at Perficient are:
- Run discovery for the team's scope and own the requirements summary — corrected against what stakeholders actually said, and approved.
- Author the PRD for the scope and own every decision in it. A generated PRD reads as finished whether or not the decisions in it were taken.
- Identify gaps against standard functionality, and confirm each claimed gap is real.
- Prototype in the platform to settle a requirement instead of writing around it.
- Decide what is in scope and what is a change request, and raise the commercial consequence the same day rather than absorbing it.
- Record business approval on every story and keep the consultants unblocked.
- Run UAT with the client, triage every issue personally, and own written acceptance.
- On larger programs, step into the solution conversation across teams.
Marketing Cloud responsibilities
- Develop, test and document email development, set up and query data extensions, and build marketing automations, journeys and campaign configuration.
- Administer the creation of a new Marketing Cloud instance.
- Design and implement the data model.
- Understand and implement key integrations between Marketing Cloud and the broader Salesforce ecosystem.
- Understand and consult on best practices, governance and compliance on marketing automation platforms.
How you'll use AI
- Use AI to transcribe sessions, draft requirements summaries, PRDs and stories, and widen the options — then correct the synthesis and make the call.
- Check every generated summary for the outlier a tidy theme smooths away.
- Review generated work critically before it moves. Generated work fails plausibly — complete, well-formed, internally consistent and wrong — and you are the one who catches it.
- Answer one question about anything you approve: what did you change or correct before you approved it? A reviewer who never has an answer is not reviewing.
- Work fluently in whatever the engagement runs on — Claude, Microsoft Copilot, GitHub Copilot, platform assistants, or the client's own stack. The activity is mandatory; the tool usually is not.
Required
- 6–9 years of relevant experience, including client-facing consulting
- Salesforce delivery owning requirements through client sign-off
- Experience running discovery and requirements sessions independently
- Demonstrated, current use of AI tools in requirements and design work
- Strong written and spoken communication, and the ability to explain complex topics to technical and non-technical audiences
- 2+ years' experience developing Salesforce solutions
- 2+ years' experience working on the Marketing Cloud and Salesforce.com platforms
- Experience with Interaction Studio
- Open to travel
Preferred
- Experience using Marketing Cloud and AMPscript
- Marketing Cloud certifications, including Email Specialist, Marketing Cloud Developer or Marketing Cloud Consultant
- Salesforce Business Analyst certification
- Hands-on declarative build experience
- Experience defending scope against change pressure on a live engagement
Who we're looking for
Technical depth gets you in the door. Beyond that, we hire for four qualities together, not any one in isolation — and we want people who are humble enough to teach as readily as they learn, hungry enough to close a gap without being asked, and smart about people as well as platforms.
- Techno-functional depth — You define a requirement and know whether it is buildable, because you have built on the platform yourself.
- Client presence — You hold the sign-off conversation, including the one where the answer is no.
- AI-native delivery — You correct a generated requirement set rather than author one, and you count what you changed.
- Learn-fast orientation — You take on unfamiliar business domains and become credible in them fast.
You are already using AI tools to work faster and deliver better outcomes, and you want to keep pushing on that. This is where the practice is headed, so it is a practical, non-negotiable skill, not a nice-to-have.
Perficient full-time employees receive complete and competitive benefits. We offer a collaborative work environment, competitive compensation, generous work/life opportunities and an outstanding benefits package that includes paid time off plus holidays. In addition, all colleagues are eligible for a number of rewards and recognition programs including billable bonus opportunities. Encouraging a healthy work/life balance and providing our colleagues great benefits are just part of what makes Perficient a great place to work.
The salary range for this position takes into consideration a variety of factors, including but not limited to skill sets, level of experience, applicable office location, training, licensure and certifications, and other business and organizational needs. The new hire salary range displays the minimum and maximum salary targets for this position across all US locations, and the range has not been adjusted for any specific state differentials. It is not typical for a candidate to be hired at or near the top of the range for their role, and compensation decisions are dependent on the unique facts and circumstances regarding each candidate. A reasonable estimate of the current salary range for this position is $100,000 to $130,000 Please note that the salary range posted reflects the base salary only and does not include benefits or any potential equity or variable bonus programs. Information regarding the benefits available for this position are in our benefits overview.
WHO WE ARE
Perficient is a leading global digital consultancy. We imagine, create, engineer, and run digital transformation solutions that help our clients exceed customers’ expectations, outpace competition, and grow their business. With unparalleled strategy, creative, and technology capabilities, our colleagues bring big thinking and innovative ideas, along with a practical approach to help our clients – the world’s largest enterprises and biggest brands succeed.
WHAT WE BELIEVE
At Perficient, we promise to challenge, champion, and celebrate our people. You will experience a unique and collaborative culture that values every voice. Join our team, and you’ll become part of something truly special.
We believe in developing a workforce that is as diverse and inclusive as the clients we work with. We’re committed to actively listening, learning, and acting to further advance our organization, our communities, and our future leaders… and we’re not done yet.
Perficient, Inc. proudly provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a protected veteran in accordance with applicable federal, state and local laws. Perficient, Inc. complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Perficient, Inc. expressly prohibits any form of unlawful employee harassment based on race, color, religion, gender, sexual orientation, national origin, age, genetic information, disability, or covered veterans. Improper interference with the ability of Perficient, Inc. employees to perform their expected job duties is absolutely not tolerated.
Disability Accommodations:
Perficient is committed to providing a barrier-free employment process with reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability, please contact us.
Disclaimer: The above statements are not intended to be a complete statement of job content, rather to act as a guide to the essential functions performed by the employee assigned to this classification. Management retains the discretion to add or change the duties of the position at any time.
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