Lead Playable Developer

Role overview 

As Lead Playable Ads Developer, you will provide technical leadership for a growing group of playable developers, establishing stronger engineering practices, improving delivery workflows, and building a more consistent development framework across studio-aligned teams. A central part of the role is championing AI-accelerated development: using generative AI and automation to speed up builds, scale creative variants, and cut repetitive work across the team. You'll stay hands-on, contributing directly to playable creation and using your own output as a proving ground for the workflows you roll out.

Key Responsibilities

• Lead and support a team of playable developers, providing day-to-day technical guidance, coaching and line management
• Champion and roll out AI-assisted development across the team, using coding assistants and agentic tools (e.g. Claude Code, Cursor, Copilot) to accelerate how quickly playables are built and iterated
• Identify, prototype and productionise automation for repetitive playable work: creative variant generation, asset swapping, MRAID and ad-network export, QA, and video capture
• Evaluate generative AI asset tools (image, video, 3D, audio) for playable creative and bring the promising ones into the team's workflow
• Define and implement a scalable development framework for the playable ads function, including sensible standards and guardrails for AI-assisted work (code quality, review, IP and security)
• Establish and promote strong software engineering practices, including maintainable architecture, clean code standards and reliable delivery
• Improve codebase and repository management to support better collaboration across the team
• Train and enable developers to adopt new frameworks, workflows, tools and best practices, including AI-driven ones
• Remain hands-on by developing playable ads directly as part of the role
• Partner with stakeholders to support successful delivery of playable work across multiple studio contexts

Required Skills, Knowledge and Expertise

• Strong experience building playable ads with a high level of technical confidence
• Hands-on experience building playables in an HTML5 game or playable engine such as Cocos Creator, PixiJS, Phaser or similar
• Hands-on experience using generative AI in a development context, whether AI coding assistants, automation or agentic workflows, or AI asset generation, plus genuine enthusiasm for pushing what's possible
• Ability to evaluate fast-moving AI tooling critically and separate real productivity gains from hype
• Previous experience in a leadership or people management capacity, or clear readiness to step into a lead role
• Deep understanding of software engineering fundamentals and how to apply them in a fast-moving production environment
• Experience setting up or improving development pipelines, frameworks and team workflows
• Knowledge of codebase structure, version control and repository management best practices
• Strong communication skills and the ability to explain technical approaches clearly to developers and stakeholders
• A collaborative mindset with the ability to work across studio-aligned teams while maintaining shared standards

• 20 business days paid holiday in addition to bank holidays to relax and refresh throughout the year
• Hybrid Working
• 20 business days remote working: Work from anywhere in the world, or use the time to cover mandatory office days to WFH, 20 days of the year.
• Lunch: Provided daily in the office to keep you fueled and focused.
• Continuous Professional Development:  Propel your career with continuous opportunities for professional development.
• Private Medical Cover: Ensure your health is in good hands through private health insurance
• Sport Compensation: Stay fit and active with our sport compensation benefit.
• Taxi to compensate for travel to the office.
• English Classes: Enhance your English skills with our provided English classes.