The Lifecycle Marketing Specialist develops and executes email marketing campaigns, optimizes customer engagement, and collaborates with cross-functional teams to enhance email strategies and performance.
ABOUT THE ROLE
The Lifecycle Marketing Specialist will play a pivotal role in planning, executing, and optimizing email campaigns that drive engagement, nurture leads, and improve customer retention. You will work closely with the Growth Marketing Director and cross-functional teams (content, design, and sales) to deliver personalized, impactful email marketing experiences to our audience. From demand generation to customer lifecycle campaigns, you’ll own the email strategy and be a key driver of Teikametrics’ overall marketing performance.
*We expect this role to be in office one day a week.
WHY TEIKAMETRICS?
At Teikametrics, you’ll experience the excitement of a growth-stage company with the stability of an established market leader. You’ll also have the opportunity to work with cutting-edge AI technology that’s transforming the industry, while collaborating with top brands redefining the future of eCommerce. With a remote-first culture we value impact over location and you’ll have the flexibility to work when you’re most productive and effective. Join us on our mission to be the world’s leading Marketplace Optimization Platform, used by every seller and brand owner.
HOW YOU'LL SPEND YOUR TIME
- Develop and execute email marketing campaigns across various stages of the customer lifecycle (lead nurture, onboarding, re-engagement, product adoption)
- Use HubSpot to create, manage, and track email campaigns, leveraging segmentation for targeted communications
- Collaborate with the Growth Marketing Director to ensure alignment between email campaigns and overarching marketing objectives
- Manage email lists and segmentation, ensuring campaigns are targeted and personalized for maximum impact
- Continuously optimize email content for deliverability, open rates, click-through rates (CTR), and conversion rates
- Track and report on the performance of email campaigns, analyzing key metrics like open rate, CTR, conversion rate, and ROI
- Conduct A/B tests on subject lines, copy, CTAs, and sending times to improve performance
- Provide regular performance reports to the Growth Marketing Director and other key stakeholders, using insights from both HubSpot and Salesforce to inform future strategies
- Work closely with the content team to ensure email copy is on-brand, informative, and engaging for our audience
- Collaborate with the design team to create visually compelling and responsive email templates
- Write compelling email copy that drives engagement, with a focus on personalization and relevance
- Ensure email content adheres to best practices, including GDPR and CAN-SPAM compliance
- Create and optimize automated email workflows (welcome series, lead nurture, product recommendations, etc.) within HubSpot
- Monitor and refine email funnels to ensure they are aligned with buyer personas, product offerings, and overall brand voice
- Build and implement lifecycle email strategies to improve customer retention, product adoption, and upselling
- Leverage Salesforce data to enhance email segmentation and personalization, ensuring consistency across email marketing and CRM touchpoints
- Sync lead and customer data between HubSpot and Salesforce, maintaining accurate and up-to-date contact records to improve targeting and lead nurturing
Email Campaign Strategy & Execution
Analytics & Reporting
✍️ Content Creation & Collaboration
Customer Journey Optimization
CRM Integration & Data Sync
WHAT YOU BRING
- 1+ years of experience in email marketing, ideally in a SaaS or tech-focused company
- Proficiency with HubSpot and Salesforce for campaign creation, segmentation, reporting, and data synchronization
- Strong understanding of email marketing best practices, deliverability, and list management
- Experience with A/B testing, campaign analysis, and reporting
- Familiarity with customer lifecycle strategies and lead nurturing
- Excellent writing and communication skills
- Ability to collaborate across teams, including design and content
WHAT CAN HELP YOU STAND OUT
- Experience with eCommerce or Amazon sellers, B2B SaaS, or lifecycle marketing.
More Than Just a Job
Everyone’s work preferences are different but regardless of work style, we like to take care of our people. Benefits of becoming part of Team Teika:
• Competitive cash
• A robust benefits package effective on day one!
• Generous stock option packages and investment opportunities
• Unlimited Paid Vacation Policy
• Flexible work schedule - work when you’re most productive and effective!
The job description is representative of typical duties and responsibilities for the position and is not all-inclusive. Other duties and responsibilities may be assigned in accordance with business needs. We are proud to be an equal opportunity employer. A background check will be conducted after a conditional offer of employment is extended. #LI-Remote
Top Skills
Hubspot
Salesforce
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