Manager, Digital Personalization

The Opportunity:Manages a team of digital marketing analysts and/or supervisors with a focus on setting objectives, plans, and tactics that directly impact the immediate or short-term (up to 1 year) digital marketing results. Oversees strategy execution across SEO, SEM, social media, email, and mobile marketing initiatives, ensuring alignment with business goals. Develops new digital marketing strategies, optimization processes, content standards, or operational plans in support of the organization’s broader business strategies. Defines best practices for campaign performance, audience engagement, and digital analytics integration. Works on problems and issues that require understanding and consideration of other disciplines, such as integrating digital marketing with cross-functional business initiatives, optimizing audience segmentation strategies, and refining brand positioning efforts. Solutions draw upon best practices based on expertise and involve analysis of multiple factors, including performance metrics, market trends, and competitive insights. Interacts with senior management on matters concerning the digital marketing function, department-wide initiatives, and customer engagement strategies. Influences and persuades others in sensitive, complex situations while preserving relationships, ensuring alignment on strategic priorities, marketing investments, and brand reputation efforts.

We’re seeking an experienced and strategic Personalization Manager to lead the development, execution, and optimization of personalized digital experiences that drive engagement, conversion, and growth. This role will oversee a team of personalization coordinators and collaborate cross functionally with Web, Content, Design, Demand Generation, and Analytics teams to deliver dynamic, audience-specific experiences across the digital ecosystem.

Part of the Demand Generation & Marketing Automation team, this role requires hands-on experience with Adobe Target and a strong understanding of personalization strategy, testing

methodologies, and performance optimization.

What we're looking for

• Education: Bachelor’s Degree in Marketing, Data Science, Management Information Systems (MIS), and Computer Science.
• Experience: 5+ years of experience in digital marketing, personalization, conversion optimization, or web experimentation, with at least 2+ years in a people leadership position.
• Proven hands-on experience with Adobe Target (Experience Targeting, A/B testing, Recommendations, Automated Personalization).
• Proficiency with web analytics tools (e.g., Adobe Analytics, Google Analytics, Looker Studio) and experience partnering with data and technical teams.
• Strong understanding of personalization strategy, customer segmentation, and UX best practices.
• Demonstrated ability to work cross-functionally with web, creative, data, and marketing teams in a fast-paced environment.
• Analytical mindset with experience using tools like Adobe Analytics, Google Analytics, or other web performance platforms.
• Strong project management, communication, and problem-solving skills.
• Experience with customer data platforms (CDPs), audience targeting tools, or dynamic content platforms.
• Understanding of HTML/CSS and how personalization layers interact with front-end code.
• Background in demand generation or performance marketing environments.

How you will thrive and create an impact

• Team Leadership & Project Oversight
  • Manage and mentor a team of Personalization Coordinators, providing guidance, goal setting, and performance development.
  • Oversee planning and execution of personalization campaigns and experiments, ensuring high-quality implementation and alignment with strategic priorities.
  • Maintain and prioritize the personalization roadmap in partnership with key stakeholders.
• Strategy & Execution
  • Develop personalization strategies that support customer journey goals, demand generation campaigns, and site optimization efforts.
  • Build and launch personalized content and experiences using Adobe Target, including A/B and multivariate testing, audience segmentation, and rules-based targeting.
  • Collaborate with analytics teams to define success metrics and reporting frameworks for all personalization efforts.
• Cross-Functional Collaboration
  • Work closely with Web Production, Content Strategy, Creative, Marketing, and Demand Generation teams to integrate personalization into web experiences and campaign landing pages.
  • Coordinate with MarTech, Analytics, and Development teams to ensure proper tagging, tracking, and audience integration.
  • Serve as a subject matter expert for personalization tools, trends, and best practices across departments.
• Data-Driven Optimization
  • Analyze campaign and experiment performance data to identify insights, inform iterations, and continually optimize the user experience.
  • Recommend new testing hypotheses and personalization opportunities based on user behavior, performance trends, and business objectives.
  • Stay up to date with personalization technologies, evolving user expectations, and industry benchmarks.

Disclaimer:

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position. Avantor is proud to be an equal opportunity employer.

Why Avantor?

Dare to go further in your career. Join our global team of 14,000+ associates whose passion for discovery and determination to overcome challenges relentlessly advances life-changing science.
 
The work we do changes people's lives for the better. It brings new patient treatments and therapies to market, giving a cancer survivor the chance to walk his daughter down the aisle. It enables medical devices that help a little boy hear his mom's voice for the first time. Outcomes such as these create unlimited opportunities for you to contribute your talents, learn new skills and grow your career at Avantor.
 
We are committed to helping you on this journey through our diverse, equitable and inclusive culture which includes learning experiences to support your career growth and success. At Avantor, dare to go further and see how the impact of your contributions set science in motion to create a better world. Apply today!

Pay Transparency:

The expected pre-tax pay for this position is

$97,500.00 - $156,975.00

Actual pay may differ depending on relevant factors such as prior experience and geographic location.

EEO Statement:

We are an Equal Employment/Affirmative Action employer and VEVRAA Federal Contractor. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state/province, or local law.

If you need a reasonable accommodation for any part of the employment process, please contact us by email at [email protected] and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

For more information about equal employment opportunity protections, please view the Know Your Rights poster.

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We will use the personal information that you have submitted to us in order to consider your application for the relevant role.
 

Your privacy is important to us. Please click here for our Privacy Policy which explains the purposes for which we will use your personal information and the ways in which we will handle and retain your information. It also explains the rights you have in relation to your information, and how to contact us with any queries or requests.

3rd Party Non-Solicitation Policy:

By submitting candidates without having been formally assigned on and contracted for a specific job requisition by Avantor, or by failing to comply with the Avantor recruitment process, you forfeit any fee on the submitted candidates, regardless of your usual terms and conditions. Avantor works with a preferred supplier list and will take the initiative to engage with recruitment agencies based on its needs and will not be accepting any form of solicitation.

Avantor offers a comprehensive benefits package including medical, dental, and vision coverage, wellness programs, health savings and flexible spending accounts, a 401(k) plan with company match, and an employee stock purchase program. Employees also receive 11 paid holidays, accrue 18 PTO days annually, are eligible for volunteer time off and 6 weeks of 100% paid parental leave (except in states that offer paid family leave). These benefits may not apply to employees covered by a collective bargaining agreement or those subject to other eligibility rules.