Manager, SEO Content and Strategy (Hybrid)

At TruStage, we’re on a mission to make a brighter financial future accessible to everyone.  We put people first, and work hand in hand with employees and customers to create a diverse and inclusive environment. Passionate about building insurance and financial services solutions, we push the boundaries of what’s possible. We need you to help us shape what’s next. You’ll be encouraged to share your experiences, ideas and skills to help others take control of their financial future.

Join a team that has received numerous awards for being a top place to work: TruStage awards and recognition

Job Responsibilities:

Content Strategy & Management

• Develop comprehensive content strategies aligned with SEO best practices and business objectives
• Create and manage editorial calendars coordinating content across owned and paid media channels
• Partner with Creative/Brand teams to ensure content consistency and brand alignment across all channels
• Actively engage with Digital Media, eCommerce, Analytics, Social Media, Telephone Sales, Customer Care, and Marketing teams to identify content opportunities
• Facilitate cross-team content initiatives and act as liaison between departments

Organic & Generative Search Engine Optimization

• Optimize content for traditional organic search following current SEO best practices
• Implement generative search engine optimization (GSO) strategies for AI-powered search platforms
• Develop content strategies for featured snippets, voice search, and AI search results
• Create content optimized for conversational AI and chatbot interactions
• Monitor and adapt to algorithm changes in both traditional and AI-powered search engines
• Identify opportunities to own content areas and drive traffic, engagement, and conversion

Performance Analysis & Strategy

• Work with analytics teams to develop content engagement metrics and value measurements
• Create reports showing content performance, organic search traffic, and SERP improvements
• Develop full-funnel view of content performance across all sales channels
• Maximize efficiency of paid media strategies through strategic content alignment
• Improve knowledge sharing and KPI discipline around content metrics

• Agile Leadership & Collaboration
• Lead agile content development processes and ensure proper prioritization
• Build relationships with key organizational leaders to align content with business needs
• Facilitate cross-channel initiatives that don't fit within single team boundaries
• Provide strategic guidance on long-term content profitability and ROI.

The above statement of duties is not intended to be all inclusive and other duties will be assigned from time to time.

Job Requirements:

• Bachelor’s degree in marketing, Communications, Journalism, or related field (master’s preferred)
• 7+ years in SEO, content marketing, or digital marketing, with 3+ years leading multi-channel strategies
•  Proven success in driving organic growth and improving search rankings
•  Deep expertise in classic SEO best practices and algorithm trends
• Advanced knowledge of Generative Search Optimization and Answer Engine Optimization (AEO) for AI-powered platforms
•  Experience with voice search, conversational AI, featured snippets, and structured data
• Skilled in keyword research, local and long-tail strategies, and integrating SEO with social, PR, and link-building
• Proficiency with Google Analytics, Search Console, Bing Webmaster Tools, and leading SEO platforms (BrightEdge, Conductor, SEMrush, Ahrefs, Moz)
•  Familiarity with HTML, CSS, CMS platforms, and agile/OKR methodologies
• Exceptional communication, strategic thinking, and stakeholder influence skills

#LI-SW

If you’re ready to help make a difference, apply today.  A resume is required to apply. TruStage may process applicant information using an Artificial Intelligence (AI) tool.  This tool automatically generates a screening score based on how well applicant information matches the requirements and qualifications for the position. TruStage recruiters use the screening score as a guide to further evaluate candidates; the score is one component of an application review and does not automatically determine whether a candidate moves forward.  Candidates may choose to opt out of this process.

Compensation may vary based on the job level, your geographic work location, position incentive plan and exemption status.

Base Salary Range:

At TruStage, we believe a sound, inclusive benefits program is of vital importance, along with a flexible workplace that allows for work-life balance, career growth and retirement assistance. In addition to your base pay, your position may be eligible for an annual incentive (bonus) plan.  Additional benefits available to eligible employees include medical, dental, vision, employee assistance program, life insurance, disability plans, parental leave, paid time off, 401k, and tuition reimbursement, just to name a few. Beyond pay and benefits, we also recognize that flexibility, including working in a place you prefer, is essential to caring for our employees.  We will continue to strive to offer flexibility and invest in technology and other tools that will make hybrid working normal rather than an exception, so that when “life happens,” you can focus on what’s most important.

Accommodation request

TruStage is a place where everyone can bring their best self and thrive. If you need application or interview process accommodations, please contact the accessibility department.