The Director of Social Media will lead strategy and execution to enhance The Athletic’s reach and engagement, focusing on community interaction and brand voice across various platforms.
About Us
Powered by one of the largest global newsrooms in sports media, The Athletic brings sports fans the most comprehensive stories about the teams, sports and athletes they love. The Athletic’s newsroom of 500+ full-time staff delivers in-depth coverage of hundreds of professional and college teams across more than 47 North American markets and all 20 football clubs in the English Premier League, as well as many Championship clubs.
About The Role
Editorial Manager, Social (US) is responsible for the day-to-day management of The Athletic’s US Social Media team. They will be responsible for improving existing processes and further developing distribution strategy across a variety of brand social media accounts. The position will have seven direct reports and include management of schedules, workload and professional development of the team and be a key leader in The Athletic’s Audience team.
This role will manage our US social media operation and report to our UK social media lead and director of audience.
This is a remote opportunity for candidates currently residing in the United States or Canada.
Responsibilities
- Day-to-day management and development of The Athletic’s US Social team.
- Ensure execution of social strategy, including creation of social-first content and amplification of top articles to engage fans during key moments across the sporting calendar.
- Drive brand awareness through implementation of consistent brand voice across all accounts & design assets reflecting The Athletic’s look & feel.
- Responsible for regular reporting on social KPIs and communicating best practices to the wider Audience team.
- Establish & maintain relationships with editorial leadership, vertical editors, New York Times partners, our London-based FC office and other departments on upcoming content programming, social strategies & best practices.
- Collaborate with key stakeholders across the business on cross-functional initiatives e.g. Marketing & Commercial & Partnerships
- Anticipate & monitor trends in the broader Media, Sport & Social Media space, and leverage this to ensure The Athletic remains up-to-date in its output & processes.
- Develop case studies and post analysis on major breaking news, trending moments and tentpole events.
- Drive pitching of trending items of the social media team to newsroom editors.
Requirements
- 5+ years experience in sports social media.
- 3+ years experience managing, developing, and growing a team.
- Experience working in a sports newsroom is preferred.
- Extensive experience in content creation & distribution via Twitter/X, Facebook, Instagram and a willingness to explore new platforms such as BlueSky, WhatsApp, Reddit.
- An agile/growth mindset and a willingness to try new things.
- An ability to multi-task & manage multiple initiatives at different stages.
- Excellent written and verbal communication skills to a variety of audiences.
- Awareness of The Athletic’s voice, value proposition & content types as well as the brand’s standing in the current sports media landscape.
- Experience with analyzing data and taking a data-driven approach to hitting goals.
The annual base salary range for this role is $120,000.00 - $130,000.00 USD. The total compensation offered for this position may vary based on factors such as education, experience, skills, and location. It may also include non-cash rewards and benefits. The base salary range is subject to change and may be modified in the future.
The Athletic offers unique perks and benefits to all full-time employees based on their country of residence. Our comprehensive US benefits package includes:
- Highly competitive, employer-contributed medical, dental, vision, basic life and disability insurance plans.
- Savings accounts for medical, wellness, and childcare expenses.
- 401k retirement savings plan and employer match.
- Paid time off including paid sick leave, 12 paid holidays, 15 days of accrued vacation to start, and up to 20 weeks of Paid Parental Leave.
For international candidates: Our global benefits packages offer similar benefits and perks, competitive to the local market.
The Athletic Media Company is an equal opportunity employer and enthusiastically encourages people from all backgrounds and experiences to apply. The Athletic will consider all applicants without regard to race, religion, color, national origin, ancestry, physical and/or mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, transgender status, age, sexual orientation, military or veteran status, or any other protected characteristic under applicable law.
Click here to review our Applicant Privacy Notice, which describes how and when The Athletic Media Company collects, uses, and shares certain personal information of job applicants and prospective employees.
Beware of fraudulent job recruiting schemes! Our recruiters use careers@theathletic.com exclusively. We do not conduct interviews via text or instant message and we do not ask candidates to download software, to purchase equipment through us, or to provide sensitive personally identifiable information, such as bank accounts or social security numbers. If you have been contacted by someone claiming to be a recruiter with The Athletic but operating from a different email address about a job offer, please report it as potential job fraud to the law enforcement and to people@theathletic.com.
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