Marketing Associate

THE JOHN GORE ORGANIZATION is the leading presenter, distributor, and marketer of Broadway theatre worldwide.  Under the leadership of theater producer and owner John Gore, its family of companies includes Broadway Across America, Broadway.com, The Broadway Channel, BroadwayBox.com and Group Sales Box Office.  Its productions span Broadway, Off Broadway, London’s West End, Japan and 48 North American markets. It has won Tonys in every producing category as well as numerous other Drama League, Drama Desk and Olivier awards.

We are committed to developing an inclusive and supportive culture, where employees have equal opportunity for growth.

$25.00/hour

Summary

The Marketing Associate is a vital member of the Broadway Across America West Coast team, supporting marketing efforts for Seattle, Portland, Fresno, and Orange County. Working with the Marketing Manager, Senior Director of Marketing and PR, our national marketing team, and local presenting and venue partners, the Marketing Associate assists in the tactical implementation of West Coast marketing campaigns for all of our season engagements.

Duties and Responsibilities

• Assist with executing advertising plans with direction from the Marketing Manager; maintains communication with vendors, press agents, and venue partners
• Assist with requesting season and individual show creative for all markets
• Facilitate material approvals, locally and with individual show press agents, and traffic ads for each show and season campaigns
• Assist with proofing season announcement materials and providing feedback to national designers
• Interact with program publisher to proof and approve all show programs
• Draft social content calendars for individual shows and season campaigns across markets
• Maintain social media accounts for each Broadway Series, including consistent presence over all social media platforms and cross promotions; incorporate National BAA and show content to local social accounts
• Facilitate cast shoutouts, social media takeovers, special artwork requests, opening night and show week content, etc. for each show
• Submit season and show information to local community calendars
• Maintain brand consistency across all marketing materials
• Attend all events and opening nights
• Attend partner marketing meetings / special committees to represent BAA Marketing Team
• Assist with execution of special events
• Coordinate opening night invitations to press and VIPs
• Support local publicist with occasional press interviews or events, including escorting talent and overseeing interviews
• Liaise with current grassroots promotional contacts and develop new partnerships for non-media promotional ideas for individual shows

Competencies

To perform the job successfully, an individual should demonstrate the following competencies:

• Cooperation
  • Establishes and maintains effective relationships
  • Active listener
  • Offers assistance and support to co-workers
  • Works cooperatively in group situations
• Adaptability
  • Able to work around unexpected changes of circumstance or workload
  • Modifies a planned course of action based on new circumstances
  • Changes communication style to achieve the best results
• Functional Competencies
  • Proficiency in Excel, Word, PowerPoint, and social media management
  • Attention to detail, proof-reading, copy-editing skills
  • Ability to work on multiple projects at a time with good time management skills to meet deadlines
• Team Orientation
  • Fosters team cooperation
  • Understands team roles and responsibilities
  • Supports group problem solving

Qualifications aka KSAOs

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily, the requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience

• Bachelor’s degree in Communications, Marketing, Theatre or Arts Administration preferred

Communication Skills

• Ability to read, analyze, and interpret advertising plans and reporting
• Ability to write marketing copy that conforms to prescribed style and format

Critical Thinking

• Strong analytical and problem-solving skills
• Able to create dynamic marketing strategies under the direction of the Regional Director of Marketing for each show to maximize visibility with target audiences

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to:

• Sitting, standing, and working on a computer
• Restock venue collateral
• Help arrange front of house signage
• Escort talent or greet guests

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is occasionally exposed to:

• An open office environment with frequent interruptions and employee traffic
• Noise and distractions from productions and/or an active office setting
• Must be willing to work nights and weekends as needed 

Acknowledgement

The above job description is not intended to be an all-inclusive list of duties and standards of the position. Employees will follow any other instructions, and perform any other related duties, as assigned by their supervisor.

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

EQUAL EMPLOYMENT OPPORTUNITY

The John Gore Organization is an equal opportunity employer and affords equal employment opportunity to all applicants regardless of race, color, religion, gender, creed, national origin, age, disability, sexual orientation, veteran status or any other legally protected classification under local, state or federal laws.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification or position. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

The John Gore Organization’s recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. The John Gore Organization may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.