Marketing Business Analyst

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

Marketing Business Analyst – Paid Search

Description:

We are seeking a talented Marketing Business Analyst to shape and execute our search engine marketing strategy. You will be responsible for planning and implementing day-to-day operations, reporting, budgeting, and optimization of eBay’s Paid Search campaigns in Display/GDN/Meta/Social. Paid Search is an integral part of eBay’s broader Performance Marketing organization and serves as one of the key growth drivers of the business. With unmatched inventory eBay is unique among online retailers, and with huge scale comes massive marketing investments to connect sellers and buyers. Our mission is to 1) develop efficiencies through continuous testing and scale, 2) mature best practices across markets and 3) strategically invest in platforms and tools to improve operations. This is a fantastic opportunity for an individual who is diligent, enjoys working in an result-driven team, is methodical, takes ownership, and can quickly synthesize critical metrics.

Responsibilities

• Campaign execution, optimization, and ongoing monitoring
• Define/manage campaign objectives in a fast paced, ever-changing environment
• Analyze campaign performance, contextualize trends, spot outliers, opportunities for improvement
• Influence campaign strategy – staying aligned and working towards achievable outcomes
• Work with multi-functional teams to leverage expertise, decipher technical requirements and inform solutions
• Collaborate with business partners to establish clear marketing goals and deliverables
• Ad hoc issue investigation and quantification of business impact
• Communicate results consistently and clearly
• Contribute to test ideation – hypothesis, measurement, design
• Create and organize regular reporting documents and status updates

Top 3 Skills

• Data analytics -- Strong data mining skills, proficient with Excel, SQL, adept at data visualization
• Data driven approach -- Ability to evaluate and optimize marketing campaigns to improve return on investment
• Project management -- Experience with planning and leading projects end-to-end

Requirements

• Bachelor’s degree in business, finance, applied mathematics or related field preferred
• 2-5 years professional experience
• General knowledge of Search Engine Marketing a plus
• Ability to conceptualize business problems and solving them through data analysis
• Curious in nature and enjoys sleuthing data to identify insights
• Works well independently while maintaining collaborative relationships with team
• Strong oral and written communication skills – comfortable presenting to groups
• Strong personal work ethic, including personal initiative and ownership
• Ability to manage multiple projects simultaneously and balance priorities
• Experience with SQL scripting and self-serving on data from multiple data platforms
• Working knowledge of analysis techniques -- regression, clustering, prediction
• Hands on experience with R, Scala, Python or equivalent tools a plus
• AdWords experience a plus

The pay range for this position at commencement of employment in California, Washington, or New York is expected in the range below.

$90,400 - $143,550

Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If hired, employees will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

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eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at talent@ebay.com. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities.

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