Marketing Communications Manager

We are looking for a talented Marketing Communications Manager to join our team specializing in communications for our Cummins’ business in Indianapolis, IN. 

In this role, you will make an impact in the following ways: 

Develop and execute integrated marketing communication plans that ensure consistent, high-impact messaging across all channels and touchpoints 

Lead end-to-end multi-channel campaign strategy, driving engagement and measurable results across digital, social, email, and traditional platforms 

Create and oversee compelling, audience-centric content that strengthens brand identity and drives customer connection 

Align closely with cross-functional teams (sales, product, creative) to deliver cohesive, results-driven marketing initiatives

Leverage market insights, industry trends, and competitive analysis to refine strategies and identify new growth opportunities

Manage and mentor a high-performing marketing team, fostering collaboration, accountability, and continuous development

Strengthen relationships with key stakeholders, partners, and suppliers to enhance execution and business outcomes 

Track, analyze, and report on campaign performance and KPIs, using data-driven insights to optimize strategies, improve ROI, and ensure budget efficiency

To be successful in this role you will need the following: 

Apply strategic and business insight to shape forward-looking marketing plans, using data analytics and market knowledge to make informed, results-driven decisions 

Champion strong brand management and digital media expertise to deliver consistent, compelling messaging and leverage emerging channels to influence target audiences 

Lead, attract, and develop top talent by fostering an inclusive team culture that values diverse perspectives, drives innovation, and supports individual and team growth 

Demonstrate financial acumen and resourcefulness by managing budgets effectively, optimizing the marketing mix, and aligning initiatives to maximize business impact and ROI

Education/Experience:

• College, university, or equivalent degree in marketing or a related subject required.
• Product marketing experience preferred.
• Digital marketing experience preferred.
• Global perspective and experience preferred.
• Strong project management skills and the ability to meet deadlines.
• Strategic thinker with the ability to develop and implement successful marketing campaigns.
• Experience leading cross-functional commercialization, product launch, or strategic marketing initiatives within Cummins or similar complex matrix organizations.
• Strong capabilities in brand strategy, product positioning, sales enablement, and stakeholder management.

Preferred Skills, Education, or Experience (Nice to Have)

• Experience in aftermarket businesses or global channel operations.

Additional Details:

Core Responsibilities / Activities Unique to the Role

• Lead end-to-end commercialization and go-to-market execution for B2B marketing. 
• Define brand strategy, positioning, messaging, packaging direction, and value proposition
• Develop sales enablement tools and training materials; and create and manage core marketing content such as product copy, catalogs, literature, and launch assets
• Execute launch campaigns and ongoing channel promotion to drive distributor adoption and market visibility
• Own product content lifecycle management and continuously evolve tools and campaigns as the portfolio grows
• Partner cross-functionally with Product Management, Sales, Channel, Engineering, and Regional teams to ensure commercial readiness and scalable execution
• Track commercialization effectiveness and optimize campaigns, content, and enablement based on market feedback and performance metrics

Compensation 

Please note that the salary range provided is a good faith estimate on the applicable range. The final salary offer will be determined after considering relevant factors, including a candidate’s qualifications and experience, where appropriate.