Marketing Content Manager

Description

The Marketing Content Manager owns the connective tissue between what Grundens makes, what Grundens says, and how customers, retailers, and the public see and read about it. This person plans and runs marketing campaigns end to end, owns content across channels — including directing photo content in studio and in the field — and writes and manages the copy that carries the brand voice everywhere it shows up. Reporting directly to the VP of Marketing, this is a hands-on role: you'll set the plan and also execute a meaningful share of the work yourself.

Requirements

Campaign Management

• Plan, build, and manage integrated marketing campaigns across email, paid and organic social, retail/wholesale marketing, and web — from brief through post-launch reporting.
• Set campaign calendars and timelines, coordinate with design, product, and sales, and keep every workstream on schedule and on budget.
• Define campaign goals and KPIs, track performance, and turn results into clear recommendations for what to run next.

Content

• Own the content calendar and drive planning for photo, video, and paid media content across the brand.
• Build, manage, and advance photography and videography regional network in support of product, campaign, brand, sales, and company asset generation. Ensuring network is on brand, connected to our communities, and aligned with company goals and objectives.
• Manage photo and video content end to end — planning, briefing, and managing external partners in studio product and field shoot asset generation; reviewing deliverables for brand and quality fit.
• Maintain an organized, searchable photo and content library so assets are easy to find and reuse across teams.

Copy

• Write and edit copy across every channel — website, email, social, catalogs, product pages, and retail/dealer materials.
• Maintain a consistent Grundens voice and editorial standard across every channel and touchpoint.
• Partner with Sales, Product, and Customer Service so messaging and terminology stay aligned company-wide.
• Proofread and fact-check outgoing copy before it ships.

• Bachelor's degree in Marketing, Communications, Journalism, or a related field, or equivalent hands-on experience.
• 5+ years of experience in marketing communications, brand marketing, or content marketing, ideally with campaign ownership.
• Excellent written and verbal communication skills, with a portfolio of campaign, content, or PR work you can point to.
• Experience or comfortable with integrating generative AI tools (Adobe Firefly, Midjourney, or similar) into creative workflows to accelerate ideation, explore concept directions, and build visual references.
• Proven project management skills — comfortable running multiple campaigns and deadlines at once with minimal oversight.
• Working knowledge of email platforms, CMS tools, social scheduling tools, and basic campaign analytics.
• Experience planning and managing photo content, including both studio and on-location/field shoots.
• A collaborative, low-ego approach to working on a small team where everyone pitches in beyond their job title.

• Experience in outdoor, workwear, apparel, or lifestyle brands.
• Familiarity with wholesale/dealer marketing and co-op programs.
• Direct experience art-directing or producing photo/video shoots, in a studio or in the field.

Work location: Hybrid, with 2-3 days a week onsite

Compensation: This role can expect to earn between $100,000 – $120,000 annually.

Benefits: Grundens offers a generous benefits package that includes the following:

• Insurance: All employees have the ability to enroll in medical, dental, vision, life insurance, long term disability, and Life Flight coverage. Benefits begin the first day of the month following your hire date.
• Retirement: Grundens offers a 401(k)-retirement plan with a 5% match at 6% contribution.
• Bonus Program: Grundens offers a profit-based bonus program when revenue targets are met or exceeded and personal goals are achieved.
• Paid Time Off (PTO): All Grundens employees earn PTO every pay period, starting at 80 hours per year depending on experience level.
• Paid Holidays: Grundens provides 9 set paid holidays plus 1 floating holiday for a total of 10 paid holidays.

**Grundens is proud to be an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, age, sex, gender, gender identity, gender expression, genetic information, physical or mental disability, medical condition, sexual orientation, military or veteran status, marital status, or any other protected status. **