Marketing Coordinator - Demand Generation, DX

About DX
DX is one of the fastest-growing SaaS companies in the country, helping engineering leaders build high-performing, productive teams. Our platform delivers actionable insights into developer experience and productivity - empowering companies like Netflix, Uber, Dell, Pfizer, and Vanguard to operate at their best.
DX has grown from a bootstrapped startup into a category-defining company with a customer base that spans some of the most sophisticated engineering organizations in the world. We recently closed on our acquisition by Atlassian , which means more resources behind our mission, faster product innovation, and an even bigger impact for the teams who rely on us.
Responsibilities
About the role
We're looking for a Marketing Coordinator to support our demand generation programs at DX. This is a roll-up-your-sleeves role: you'll be deep in the tools, the data, and the details that make campaigns work.
You'll help execute campaigns across paid ads, email, SEO, and our website, sometimes on well-defined projects, and other times on messy, ambiguous ones that need to be figured out from scratch. Some days you'll be building lists or cleaning data; other days you'll be drafting copy, QA'ing landing pages, or digging through metrics to see what's working.
This role is ideal for someone who isn't afraid of "hairy" problems or unglamorous work, and who wants to master the fundamentals of B2B demand generation by doing the real, hands-on work behind the scenes.
This role is expected to be in the office four days a week, with an optional work-from-home day on Thursdays. DX's office is located in downtown Salt Lake City, and we provide parking passes for all in-office employees.
Responsibilities
This is a wide-ranging role, and what you work on will shift based on team needs. Below is a list of example projects and tasks you might take on.
Marketing campaign management:

• Monitor and optimize Google Ads and LinkedIn campaigns through A/B testing, performance analysis, and conversion funnel tracking.
• Coordinate email campaign execution across outbound, lifecycle, and nurture programs, managing deliverability, domain health, and campaign scheduling.
• Support field event lead generation activities, including pre-event audience targeting, attendee list building, and post-event follow-up campaign coordination.
• Collaborate with field marketing teams to develop integrated campaigns that drive event attendance and maximize lead capture opportunities.
• Execute post-event nurture campaigns to convert event attendees into qualified leads through targeted email sequences and personalized outreach.

Marketing analytics and optimization:

• Analyze performance metrics and ROI, providing insights on lead quality, conversion rates, and recommendations for future strategy optimization.
• Leverage data and analytics to provide optimization recommendations and improve campaign ROI across all channels.
• Test and optimize campaign tactics to reduce friction and increase conversion rates through systematic experimentation.
• Manage data hygiene, lead scoring, and audience targeting strategies based on engagement patterns and customer behavior analysis.

Cross-functional execution:

• Partner with internal teams to ensure messaging, timing, and content are aligned with target audience needs and campaign objectives.
• Collaborate cross-functionally to ensure seamless execution, including managing project timelines and resource allocation.
• Stay current on B2B SaaS marketing trends and bring innovative, data-driven ideas to DX's demand programs.

How we work at DX
Companies have all kinds of culture slides. At DX, we want to be very clear about what we care about and how we judge performance. For us, it all boils down to individual mastery, becoming the best at your craft. Those who exhibit this quality will thrive here and be unduly rewarded. We can't control outcomes due to competitors, the economy, decision-makers, etc., but what we can control is doing our jobs at the highest level possible.
How you work
On your first day, we'll expect you have:

• 3+ years of experience in marketing, demand generation, or related field, ideally in B2B SaaS or technology.
• Strong analytical skills and comfort working with data to draw insights from performance metrics.
• Excellent writing skills with strong attention to detail and analytical thinking capabilities.
• Ability to quickly pick up new tools, platforms, and technical concepts.
• Track record of excellence and self-motivation with a growth mindset
• Experience or familiarity with marketing automation, CRM, and analytics tools.
• Empathetic, collaborative approach with low ego and strong team player mentality.
• Ambitious and persistent with excitement to experiment with new marketing tools and platforms.

Bonus points for

• Familiarity with paid advertising platforms (Google Ads, LinkedIn, etc.)
• Experience with email marketing or CRM platforms
• Understanding of marketing analytics and tracking
• Knowledge of SEO, content marketing, or business development best practices
• Experience marketing to technical or B2B audiences
• Basic understanding of marketing automation and workflows
• Any exposure to martech tools

What you're looking for
You're looking for a role where you can:

• Be part of a passionate, driven, and welcoming team
• Have a measurable impact on a company's success
• Challenge yourself and accelerate your career trajectory
• Ownership of your work without micromanagement
• Level up your skills across multiple demand generation channels
• Learn from experienced marketers in a fast-growing environment

Bonus points for...

• Experience in full-funnel B2B marketing analysis
• Experience with Google Ads, LinkedIn Campaign Manager, or other paid advertising platforms
• Familiarity with email marketing platforms like Customer.io , HubSpot, or Marketo
• Experience with cold outbound tools like Instantly.ai , Smartlead, Apollo, or Clay
• Knowledge of analytics platforms like Google Analytics, Google Tag Manager, or similar tools
• Understanding of email deliverability, list hygiene, and compliance best practices
• Experience marketing SaaS products to technical audiences
• Familiarity with marketing automation and workflow tools

Compensation
At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience.
In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:
Zone A: $107,100 - $139,825
Zone B: $97,200 - $126,900
Zone C: $89,100 - $116,325
This role may also be eligible for benefits, bonuses, commissions, and equity.
Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
Benefits & Perks
Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits .
About Atlassian
At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.
We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.
To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.
To learn more about our culture and hiring process, visit go.atlassian.com/crh .