Marketing Manager, Content Creation

About Geocaching HQ

We are the global headquarters for the game of geocaching. Our mission is to inspire outdoor adventure, exploration, and community. Our products empower a worldwide community of geocachers to make every location an adventure and everyone an explorer.

At Geocaching HQ, we strive to be the best place our employees have ever worked. We foster a workplace rooted in compassion and candor, and we invite you to join us!

Position Overview

We are seeking a Marketing Manager, Content Creation to lead and elevate the presence of geocaching and our related apps across all marketing channels.

With a focus on acquiring new players and entertaining our global community, you will be responsible for building a content creation engine across the company, while filming, editing, sourcing, and producing content. With a creative eye, technical skills, and a willingness to teach, you will help drive new ideas and creative energy at Geocaching HQ. You will bring a deep understanding of internet culture, an eye for platform-appropriate content, and a desire and ability to teach others how to attract new players, all while nurturing the existing global geocaching community.

Responsibilities and duties

• Own and evolve acquisition content creation and delivery for Geocaching and Adventure Lab® across key platforms, including Instagram, TikTok, YouTube, Facebook, and other relevant outlets.
• Produce visual content, including videos, memes, still imagery, and interactive assets tailored to the unique voice and format of each social media platform.
• Collaborate across teams to create content that showcases the joy of geocaching and invites players to start geocaching.
• Maintain a hands-on understanding of design tools, video editing, composition, and visual storytelling techniques.
• Stay current with social media trends, algorithms, emerging tools, and best practices to proactively adapt production to support our goals to attract new players.
• When required create and provide adaptable and localizable assets and messaging
• Craft and test content aligned to various stages of the acquisition funnel, including awareness (top-of-funnel), consideration, and conversion.
• Manage the acquisition components of the content calendar with the social media team.
• Monitor your content delivery for engagement opportunities, respond to comments and messages, and manage online interactions to foster interest in geocaching.
• Partner with internal teams to A/B test creative hypotheses across platforms, measuring lift in reach, engagement, CTR, and conversion.
• Other projects and tasks as assigned.

Skills and experience

• 3-6+ years of experience, with at least 3+ years of content creation experience demonstrating growth in scope, strategy, and execution
• Deep expertise in content performance metrics, creative KPIs, and platform-specific best practices.
• Strong hands-on experience with social content creation, including familiarity with video editing tools, or motion graphics software.
• Outstanding communication, presentation, and cross-functional collaboration skills.

Company competencies

• Accountability: Actively seeing commitments through to completion; taking responsibility for actions, welcoming feedback, and effectively explaining decisions.
• Adaptability: Demonstrating openness, flexibility, and agility in response to changing environments or circumstances.
• Collaboration: Identifying appropriate contributors from across and within teams; working with them in a way that leads to effective results and positive relationships.
• Problem Solving: Proactively recognizing challenges, analyzing potential responses, and taking initiative that leads to a thoughtful result.
• Results-Oriented: Outcomes matter; taking responsibility for the timing and results of work and projects.
• Self-Awareness: Continually improving upon personal strengths and areas for growth. Recognizing and managing our own emotions; recognizing and responding well to the emotions of others.

Behaviors

• Exemplify our company values: authenticity, effectiveness, passion, inclusivity
• Demonstrate collaborative communication and negotiation skills
• High level of emotional intelligence and interpersonal skills
• Support transparency, consensus or alignment with peers and maintain focus on the end in mind
• Ability to discern appropriate judgment and discretion 
• Possess a growth mindset with a desire to learn, develop, and share skills
• Graciously give and receive feedback  
• Effectively plan, organize, and prioritize workload
• Proactive and self-accountable

Physical demands and work environment

This job description should not be construed to imply that these requirements are the only duties, responsibilities, and qualification for this job. Incumbents may be required to follow any additional related instructions, acquire related job skills and perform other related work as required. 

Compensation and benefits
We carefully consider a wide range of factors, including your experience and internal equity, when determining individual pay. The range for this role is $77,910 to $118,420 with an expected starting range of $77,910 to $98,165. This position is eligible for annual salary increases and bonus (dependent on company & individual performance). 

In addition to a collaborative workforce and a variety of office perks, below are some of our current benefits:

• Comprehensive benefits package: medical, dental, vision insurance. We cover the health insurance premiums for you and your eligible dependents.
• Employer-paid premiums for Short and long-term disability, basic life and AD&D. 
• Options to enroll in Flexible Spending Account (health and dependent care) and additional voluntary life insurance.
• 401k retirement plan: traditional and/or Roth, plus a 4% employer match with immediate vesting.
• Healthy work/life balance: generous PTO (120 hour accrual for each of the first two years of full-time employment, with increased accruals after that) and 10 paid holidays + 2 bonus days, monthly company social events, unlimited access to our Employee Assistance Program, budget for team outings, and more.
• Free Geocaching Premium Membership (plus one for a buddy!) to cache to your heart's content!
• One month paid Sabbatical every 7 years.
• Free unlimited ski/snowboard lift tickets or reimbursement up to $300/year towards outdoor activities.
• On-site gear closet so you can enjoy the great outdoors.
• Employer paid commute options with ORCA cards and on-site parking.
• Professional development programs and budget tailored to your learning & growth -- not in the cookie-cutter "one size fits all" approach.
• Employer charitable donation matching program, adoption benefits, and reimbursement for child/pet/elderly parent caretaker needs.
• Catered in-office lunches Monday-Thursday
• Two hours of paid geocaching per month.

Statement of inclusivity

Geocaching HQ works actively and intentionally to build a diverse, equitable, and inclusive company and worldwide community. We encourage everyone to apply and welcome applicants who are historically underrepresented in the technology and outdoor industries.