Marketing Director - ID Watchdog

As a Marketing Director at Equifax, you will be responsible for driving the growth of our employer-benefit identity theft solutions sold to employers and through the broker market, a complex B2B2C ecosystem. You will develop and execute sophisticated marketing strategies that address the unique challenges of insurance brokers selling employee benefits to enterprise-level decision-makers. This role requires a blend of high-level brand positioning, technical product marketing, and tactical B2B growth execution.

• Strategic Positioning & Messaging: Develop and execute customer-focused content and messaging that resonates with enterprise buying centers. You will apply a "new perspective" to existing solutions to solve complex market positioning problems and develop value messaging around the impact and value of our solutions, defining a clear reason to act.
• Segment Expertise: Leverage a deep understanding of the identity theft software market or brokerage industry to inform innovation, engagement tactics, and content.
• Sales Enablement & Broker Support: Communicate value propositions to the sales team and directly support efforts to help brokers navigate the challenges of selling benefits packages to employers by owning the development of “sales toolkits” and thought leadership content.
• Program Planning & Campaign Strategy: Develop and manage end-to-end marketing program plans across multiple channels, tracking effectiveness to ensure high ROI and scalable growth. Partner with Growth Marketing teams to guide and support their delivery of digital marketing tactics and campaign execution.
• Stakeholder Navigation: Independently manage complex projects by building exceptional internal relationships and navigating a dynamic workplace with limited oversight.
• Market Insight: Conduct in-depth research to identify buyer personas and purchasing decision processes within enterprise-level organizations.
• Project Leadership: Serving as project manager of marketing programs within the strategic marketing plan, utilizing technical expertise to drive results with speed and quality.

• Experience: 5+ years of experience in Marketing, with a focus on Product Marketing, Brand Marketing, Sales Enablement, and Content Creation.
• Education: Functional expertise typically gained through a formal degree in Marketing or a related field.

What could set you apart:

• Industry Knowledge: Proven expertise in either Identity Theft protection or Broker Relationships. You must understand the specific personas involved in the buying centers for employee benefits.
• B2B2C Fluency: Experience managing the "through-channel" marketing journey (Company -> Broker -> Employer -> Consumer).
• Problem-Solving Mindset: A track record of taking initiative and using "grit" to deliver results in uncertain or complex environments.
• Tactical Execution: Well-versed in B2B marketing planning, including digital tactics, trade show marketing, and sales collateral development (experience required, although this role will not be directly responsible for executing digital advertising or tradeshows).
• Strategic Expectation Management: The ability to organize work independently while ensuring continuous alignment with leadership expectations and overarching business goals.
• Conflict Resolution & Diplomacy: Skill in navigating diverse personality types and competing priorities to find mutually agreeable and achievable solutions for complex problems.
• Accountability & Integrity: Taking full ownership of tasks and outcomes, acknowledging personal errors without passing blame, and maintaining high professional standards.
• Agency Background: Prior experience working within or managing a creative agency is highly preferred.

• Customers First: Proactively seek out market insights to deliver commercial value for both Equifax and the customer.
• Intellectually Curious: Influence others using key insights to identify opportunities to innovate and improve performance.
• Say/Do Culture: Consistently deliver moderately complex projects on time with quality and speed, taking full accountability for outcomes.
• One Equifax: Foster optimism and collaborate cross-functionally to support common global goals.

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