Marketing Operations Specialist

Description

As the Marketing Operations Specialist at Aqua, your primary job responsibilities will be related to setting up, configuring, and maintaining HubSpot and Salesforce for seamless lead generation, tracking, and analytics. The Marketing Operations Specialist will also helping out with various MarTech systems, including Monday.com, MindTickle, Zoom Webinar, Wistia and the HubSpot social media platform. 

 Key Responsibilities 

• Create and manage workflows, lists, and segmentation to automate marketing processes and increase efficiency.
• Implement and maintain marketing automation processes, including email marketing, lead nurturing, and lead processing.
• Utilize HubSpot's automation features to personalize communication and improve lead engagement.
• Setup private apps and API connectors in HubSpot for 3rd party vendor integrations.
• Apply technical and analytical skills required to effectively and deliver the desired business outcomes and improve on operational deliverables by focusing on simplification and continuous optimization.
• Maintain a strong understanding of the Marketing Operations ecosystem and its associated tech stack, data integrations and process flows
• Maintain our Digital Asset Management system (Monday.com platform).
• Work with the marketing team to ensure timely delivery of social posts via the HubSpot Social Media platform.
• Apply database segmentation methodologies by managing and maintaining the integrity of our email lists, segmenting and categorizing data for more personalized and effective outreach.
• Conduct A/B testing on various email campaigns to understand the best-performing strategies and continuously improve engagement and conversion rates.
• Monitor and analyze email campaign performance, including open rates, click-through rates, and conversion rates, making recommendations for improvement.

About the Team

It’s time to unleash your creativity and be a part of a dynamic marketing team! Our marketing team is a talented group of experts dedicated to driving our brand's success and creating meaningful connections with our customers and partners. They are devoted to driving results, exceeding expectations, and continually pushing the boundaries of marketing excellence. Their creative flair, strategic mindset and positive energy create a fun and empowering experience! 

Requirements

• 1-3 years of hands-on experience with HubSpot (or similar marketing automation software) and Salesforce.com
• Proficiency in various marketing and technology platforms such as: BrightTALK, Wistia, Zapier, HubSpot Operations Hub, Monday.com, Zoom Webinar
• Highly proficient in email nurturing and best practices
• Strong interpersonal and problem-solving skills; attention to detail and desire to learn how things work

AND NOW, A LITTLE ABOUT AQUA 

Aqua Security is the pioneer in cloud native security. Founded in 2015, Aqua Security is a global late-stage scale-up and the largest pure play cloud native vendor. Aqua helps enterprises see and stop threats across every phase of the software development lifecycle, from dev to cloud and back.  

Why we’re unique: 

• Total of $325M in VC funding, with a valuation of $1B+ and TAM of $25-30B 
• More than 500 enterprise customers around the globe, across 40 countries including 40% of the Fortune 100 
• Strategic partnerships with the major cloud native platform providers and public cloud providers (AWS, Microsoft, Google, IBM)
• The most loved cloud native open-source tools with the world’s largest open-source community tool for vulnerability scanning, Trivy
• The world’s leading dedicated cloud native threat research team, Aqua Nautilus

If you’re ready for an exciting opportunity to dive into the hottest cybersecurity category, now is the perfect time to join Aqua! We are a global organization where every Aquarian can make a difference and make a big impact. Aqua also offers great company culture, amazing colleagues, international travel, paid volunteer time-off and lots more!

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or any other legally-protected status.