Marketing Operations Sr. Manager / Lead (R-21115)

Key Responsibilities:

• HubSpot Administration & Optimization
• Serve as the HubSpot owner and administrator, ensuring proper configuration, integration, and optimization for marketing campaigns.
• Manage HubSpot workflows, lead scoring models, and automation sequences to improve lead quality and campaign efficiency.
• Ensure seamless integration between HubSpot and CRM (Salesforce preferred), as well as other marketing technology tools.
• Develop and enforce best practices for lead management, segmentation, and reporting within HubSpot.
• Train and support marketing teams on HubSpot best practices, analytics, and automation capabilities.
• Data, Analytics & Reporting
• Utilize BigQuery to analyze large-scale marketing data sets and generate actionable insights.
• Build dashboards and reports in Google Looker Studio, Tableau, or Power BI to track marketing performance and ROI.
• Implement and refine marketing attribution models to measure the effectiveness of marketing efforts and optimize budget allocation.
• Track, analyze, and report on key marketing performance metrics, including lead generation, pipeline contribution, and campaign ROI.
• Work closely with stakeholders to identify data gaps, improve reporting accuracy, and drive data-driven marketing strategies.
• Marketing Technology & Process Optimization
• Own and optimize marketing automation processes, ensuring efficiency, scalability, and lead conversion.
• Maintain data hygiene, segmentation, and enrichment to improve targeting and personalization.
• Evaluate and implement new marketing technologies to improve campaign execution and measurement.
• Establish and document best practices for marketing operations, automation, and reporting.
• Cross-Functional Collaboration & Compliance
• Work closely with Sales Operations and RevOps to ensure smooth lead handoff, tracking, and closed-loop reporting.
• Collaborate with Demand Generation, Digital Marketing, and Content teams to align HubSpot, data, and analytics with marketing strategies.
• Manage relationships with vendors and external partners for marketing technology solutions and integrations.
• Ensure compliance with data privacy regulations (GDPR, CCPA) and industry best practices.

Qualifications & Experience:

• 7+ years of experience in Marketing Operations, Marketing Technology, or related roles.
• Strong expertise in HubSpot (certifications preferred) and marketing automation best practices.
• Experience with BigQuery for querying and analyzing large marketing data sets.
• Proficiency in data visualization tools (Google Looker Studio, Tableau, Power BI) for marketing reporting and insights.
• Strong knowledge of CRM systems (Salesforce preferred) and marketing technology integrations.
• Experience with marketing performance metrics, attribution modeling, and lead lifecycle management.
• Strong problem-solving and project management skills to drive operational efficiency.
• Familiarity with data privacy laws (GDPR, CCPA) and compliance requirements in marketing operations

Preferred Skills

• Experience with Customer Data Platforms (CDPs) or Data Management Platforms (DMPs).
• Familiarity with A/B testing, conversion rate optimization, and web analytics.
• SQL, Python, or other data analysis skills are a plus.
• HubSpot, Google BigQuery or Salesforce certifications are a plus.

Why Join Us?

• Opportunity to own and optimize HubSpot and drive marketing technology success.
• Work at the intersection of marketing, technology, and data analytics.
• Fast-paced, collaborative environment focused on innovation and efficiency.
• Hands-on access to cutting-edge MarTech tools and data analytics platforms.
• Career growth and leadership opportunities in Marketing Operations and Analytics.