Marketing Programs Specialist

About the role

At Starburst, we’re on a mission to help companies unlock the value of their data—wherever it lives. As a Marketing Programs Specialist, you'll be at the heart of how we connect with customers and prospects through engaging programs that inform, inspire, and drive action.

You’ll own and evolve high-impact marketing programs including webinars, customer newsletters, blog publishing, and social media execution, working cross-functionally to help create integrated campaigns that fuel growth. You’ll bring ideas to life, manage processes, and make data-driven improvements that keep us ahead.

This role is ideal for a detail-oriented marketer who loves operational excellence, thrives in cross-functional environments, and enjoys both the creative and logistical sides of marketing.

As a Marketing Programs Specialist at Starburst you will: 

• Lead the webinar program: Drive end-to-end execution—from topic planning and speaker coordination to platform setup, promotion, and post-event follow-up. Ensure alignment with content and demand generation priorities.
• Email Marketing: Plan, build, and execute email marketing programs that support customer lifecycle touchpoints, from nurture sequences to newsletters, events, and product launches.Manage our customer newsletter: Curate timely content and product updates, and maintain a regular cadence using AI and automation tools.
• Publish and maintain blog content: Support the editorial calendar by publishing new blog content, updating existing posts including uploading new posts, refreshing older content, and helping to ensure SEO and brand consistency.
• Own our social media execution: Schedule and publish posts across channels via Oktopost, amplifying key initiatives, and sharing content through internal Slack channels to encourage employee advocacy.
• Partner on SDR outreach sequences: Collaborate with the Sales Development team to create and refine their outbound outreach content that align with marketing campaigns and initiatives to drive pipeline, ensuring messaging consistency. 
• Orchestrate campaign process management: Act as the central coordinator for our integrated campaign process. Align stakeholders across marketing functions to keep timelines on track, surface blockers, and ensure seamless execution from planning to launch.
• Run and scale additional marketing programs: Develop and/or support other marketing programs and campaigns as the team continues to grow and evolve. 
• Collaborate cross-functionally: Work with stakeholders across Marketing, Sales, and Product teams to create messaging alignment, drive program adoption, and ensure execution excellence. 

Some of the things we look for:

• Growth mindset
• Ability to think both strategically and tactically
• An eagerness to innovate and iterate in a fast-paced, dynamic environment 
• Adept at learning new Martech technologies such as HubSpot, Salesforce, and Goldcast. 
• Excellent project management skills and strong attention to detail

Experience to help you shine in the role:

• Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent practical experience.
• 3-5 years of B2B marketing experience, preferably is SaaS or data infrastructure and analytics technologies
• Proven ability to manage recurring marketing programs (e.g., webinars, newsletters, blog operations).
• Hands-on experience with email marketing, social media tools (e.g., Oktopost), and CMS platforms (e.g., WordPress or similar).
• Strong project management and cross-functional collaboration skills.
• Familiarity with campaign planning and orchestration across marketing functions.
• Experience with Martech tools like HubSpot, Salesforce, and webinar platforms like Goldcast is a plus.