Media Planning Manager

What you’ll do:

• Design media plans aim at maximizing media effectiveness across a multitude of digital channels,  operating across all digital channels (Social, Video, Display, CTV, Audio, and more).  
• Contribute to and integrate media planning learning agenda & planning principles into regional marketing campaigns.
• Partner with the forecasting team on media channel spend and performance forecasts.
• Ensure smooth execution of media buys in partnership with internal and external (agency) teams.
• Collaborate with internal stakeholders to understand campaign objectives, target audience demographics, and key objectives for brand awareness and mid-funnel campaigns.
• Partner with Applied Science, Brand Marketing, and Analytics to execute sophisticated Brand Marketing measurement.
• In partnership with the channel managers and the creative optimization team, contribute to and execute a testing roadmap aimed at constantly increasing the ROI of our media spend across channels. 
• Conduct research and analysis to identify optimal media platforms, channels, and tactics for reaching target audiences efficiently.
• Partner with external agencies to integrate offline and online media channels into cohesive media plans that leverage the strength of both media channels to maximize impact. 

Critical competencies:

• Deep media knowledge across all major digital channels (Paid Social, CTV, Audio, etc)
• Previous exposure at a tech/SaaS company with complex funnels
• Experience implementing media tracking technologies and analytics 
• Deep understanding of digital media planning and buying techniques

Experience:

• Bachelor degree
• At least 6+ years of experience in media; agency experience preferred
• Previous experience in a media planning functions at large organization or agency
• Previous experience working cross-functionally to execute complex media plans
• Experience running regional digital media campaigns