Paid Ads Specialist (Contractor)

Après Nail has innovated the nail market as the creator of Gel X. Our mission is to improve nail industry standards and the lives of nail artists by providing innovative products that help both them and their services thrive. Our nails are seen everywhere, from the Met Gala to the Oscars to your local nail salon. The Gel X revolution is real, and we're looking for our next great team member!

ROLE OVERVIEW

We are seeking a highly skilled Paid Ads Specialist to lead paid acquisition and optimization across our eCommerce site and Marketplace channels—including Amazon, TikTok Shop, etc. This role will manage and scale multi-million–dollar budgets across Google, Meta, Amazon Ads, and emerging platforms such as Pinterest, Reddit, and Marketplace advertising tools.

This strategist will play a key role in accelerating growth, owning full-funnel performance strategy, and ensuring we deliver best-in-class execution across creative, audience targeting, bidding, and measurement. This role will report to both the Brand Development Director and Sales Director.
 

KEY RESPONSIBILITIES

Paid Media Strategy & Execution

• Own end-to-end planning, execution, and optimization of paid media campaigns across Google, Meta, Amazon Ads, TikTok Shop, Walmart, Target+, Pinterest, Reddit, and other Marketplace channels.
• Develop full-funnel acquisition and retargeting strategies tailored to platform, audience, and product category.
• Manage and scale multi-million–dollar budgets with an ROI-driven approach, leveraging testing frameworks to improve efficiency and performance.
• Build and launch campaigns, including structuring accounts, setting bids, refining product feeds, and developing segmentation strategies.

Marketplace Advertising & Growth

• Lead advertising strategy across marketplace channels (Amazon, TikTok Shop, Walmart, Target+, etc.), ensuring strong visibility, efficient spend, and conversion growth.
• Partner with Marketplace and eComm teams to align advertising with inventory, launches, merchandising, and promotional calendars.
• Monitor keyword trends, product page readiness, and the competitive landscape to maximize results.

Analytics, Optimization & Reporting

• Analyze performance across all channels to identify opportunities, risks, and growth levers.
• Build dashboards, performance reports, and forecasting models using Triple Whale, Google Analytics, and other analytics platforms to communicate insights to marketing, leadership, and cross-functional partners.
• Implement structured A/B testing across creative, messaging, landing pages, bidding strategies, and audiences.

Cross-Functional Collaboration

• Work closely with Marketing, eComm, and Marketplace teams to ensure campaigns are supported with the right assets, messaging, and landing experiences.
• Clearly brief creative teams and proactively communicate needs to ensure timely delivery of high-performing ad assets.
• Partner with Product, Finance, and Operations to align on goals, launches, budgets, and overall business priorities.

Leadership & Ownership

• Serve as the internal expert on paid performance and marketplace advertising best practices.
• Provide strategic recommendations to leadership regarding channel mix, scaling opportunities, and new platform testing.

KEY SKILLS & COMPETENCIES

• 5–6+ years of hands-on paid performance experience in beauty, CPG, retail, or another high-growth DTC brand.
• Proven success managing and scaling multi-million–dollar annual budgets across Google and Meta.
• Strong experience executing campaigns across Amazon Ads, marketplace ad platforms, TikTok Shop, Pinterest, and/or Reddit.
• Deep understanding of full-funnel strategy and how to activate awareness, consideration, and conversion tactics.
• Familiarity with Triple Whale for attribution, reporting, and performance analysis.
• Analytical mindset with proficiency in performance measurement, attribution, and forecasting.
• Experience navigating product feeds, SEO/SEM best practices, and marketplace merchandising considerations.
• Exceptional communication skills and the ability to collaborate cross-functionally with creative, merchandising, operations, and executive teams.
• Ability to lead strategic initiatives, take ownership, and manage projects in a fast-paced environment.
• Passion for beauty, consumer products, and emerging digital marketing trends.

NICE-TO-HAVE

• Experience in beauty or high-volume CPG brands
• Experience with conversion rate optimization tools and landing page testing
• Familiarity with GA4, Looker Studio, or similar analytics platforms
• Marketplace certifications or Google/Meta ad certifications