Paid Media Strategist, Consumer Franchise

About Us
Outliant is a fully remote, US-based digital product development and startup consulting company, proudly acquired by Ignite Visibility. We specialize in bringing visionary ideas to life through intuitive, high-performing digital products.

Our globally diverse team is made up of passionate creators, designers, and engineers who thrive on collaboration, innovation, and pushing boundaries. We believe in the power of blending work and play to foster personal growth, bold thinking, and creative freedom.

Now, as part of Ignite Visibility, we’re entering an exciting new chapter—expanding our reach, enhancing our capabilities, and continuing to build exceptional digital experiences that make a real impact.

About the Role:

Ignite Visibility is looking for a highly skilled full-time Paid Media Strategist to join our fast-growing and fully remote team, based in San Diego. This position is a great opportunity for an individual with demonstrated franchise paid media excellence to apply and grow their skills on consumer franchise paid media campaigns while working with a talented team, advanced processes, and interesting clients. 

The Paid Media Strategist will be responsible for leading medium or enterprise client's media strategy, monitoring performance, and reporting to clients. The Paid Media Strategist will also be expected to directly manage high-value client initiatives and provide strategic guidance for a team of Paid Media professionals.

Seniority Level: Senior Level

Responsibilities:

• Lead paid search and digital advertising strategy and execution for three to five clients

• Support client communications through email, phone, and video

• Provide support within the team for difficult client inquiries and complex client initiatives

• Support sales with client account audits and sales presentations

Qualifications:

• 6+ years of paid media work experience

• Franchise multi-location accounts experience, especially with consumer franchise clients, is a must

• Hands-on experience in managing monthly campaign budgets from $100k+ 

• Proven success with both lead gen and eCommerce accounts

• Excel / Google Sheets competency, including pivot tables and v-lookups

• GA 4 and Looker Studio or similar reporting experience with data visualization

• Competent in providing clear creative direction to designers

• Strong presentation and communication Skills - Effective in a variety of formal presentation settings, gains positive attention, changes tactics that aren't working, builds relationships with C-suites on the client side

• Customer Focused - Dedicated to meeting and exceeding expectations to customers, establishes and maintains effective relationships with customers

• Action Oriented - Enjoys working hard, full of energy for new challenges, seizes opportunity

• Creative - Comes up with new and unique ideas, original, and always adds value to brainstorming

• Bachelor’s Degree in Business, Communication, Advertising, Marketing, or related field

• Critical Thinker, Relentless Learner, Winning Can Do Attitude 

• Strong Attention to Detail 

Required Ad Platforms & Tools Experience

• Google Ads - Search, Shopping, Display, Video

• Facebook Ads and or LinkedIn Ads experience

• Google Analytics

• Google Merchant Center

• Google Tag Manager - ability to troubleshoot

Nice to Have:

• Programmatic Display & YouTube Experience 

• Emerging Paid Social Experience: Pinterest, Twitter, Snapchat, TikTok, Quora

• Datafeed Management experience - ProductsUp, GoDataFeed, DataFeedWatch

• Ad Management tools - Search Ads 360, Optmyzr, TrueClicks

• Facebook Blueprint Certified

• Call tracking implementation experience

• Offline tracking/integration experience

• Conversion Rate Optimization (CRO) experience

• Landing page platforms - Unbounce

• Experience training Jr. employees

• Management experience a plus (leading team)

Why Ignite Visibility?

• A collaborative environment focused on client success and career development 

• Fully remote workforce with optional San Diego office

• Two-time Landy Award Winner (Search Marketer of the Year & Best Paid Search Initiative)

• Named Fastest-Growing Private Companies in San Diego (2016-2020)

• Named Best Places to Work in San Diego 2017, 2020

• Named Inc. 5000 Fastest Growing Companies 2017-2020

Benefits

• Highly competitive base + commission & bonus

• Full health and dental coverage

• Flexible work schedules

• Generous paid vacation , including your birthday & extra time off around major holidays

• 401k-retirement plan with employer match

• Employee advancement and growth potential

• Company-sponsored professional development opportunities 

Ignite Visibility is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, disability, sex, age, ethnic or national origin, marital status, sexual orientation, gender identity or presentation, pregnancy, genetics, veteran status, or any other status protected by state or federal law.

Important Notice

To ensure the legitimacy of job opportunities, we strongly recommend that you solely rely on positions posted here on our official website: outliant.com/careers.

All our current job openings require video interviews conducted in either or both synchronous (via Google Meet) and asynchronous (via Willo) formats. Kindly refrain from accepting offers that appear suspicious. For any inquiries or concerns, feel free to reach out to us via email at recruitment@outliant.com.

Please be assured that we are fully committed to maintaining integrity in our hiring process.