The Paid Social Media Specialist will manage, optimize, and report on paid social campaigns across various platforms while collaborating with team members to achieve high performance.
This is a remote position.
Our client is looking for a Paid Social Media Specialist to join their growing performance marketing team. Part Time-EST (20h per week). This opportunity is ideal for a professional who enjoys working directly inside advertising platforms, managing campaign execution, and optimizing performance across multiple client accounts. The company operates within the digital marketing and performance advertising space and has experienced significant growth in recent years by helping businesses improve their digital advertising results through data-driven marketing strategies.
As a key member of the paid media team, this professional will collaborate with strategists, account managers, creatives, and analytics specialists to execute high-performing paid social campaigns. The ideal candidate enjoys campaign management, pays close attention to detail, and takes pride in launching well-structured campaigns that deliver measurable results.
Requirements
- 2-4 years of hands-on paid social advertising experience.
- Previous experience managing campaign execution within an agency environment is strongly preferred.
- Advanced proficiency with Meta Ads Manager.
- Experience with at least two additional platforms such as TikTok Ads Manager, LinkedIn Campaign Manager, X Ads, Pinterest Ads, Snapchat Ads Manager, or Reddit Ads.
- Strong understanding of campaign objectives, audience targeting, placements, bidding strategies, and creative best practices.
- Working knowledge of conversion tracking concepts, including pixels, server-side tracking (CAPI), attribution models, and UTM parameters.
- Strong proficiency with Excel and/or Google Sheets, including data organization, lookups, and pivot tables.
- Excellent attention to detail and quality assurance skills.
- Strong written communication skills.
- Ability to manage multiple campaigns, deadlines, and stakeholders simultaneously.
- Comfortable working in a fast-paced agency environment with shifting priorities.
- Proven experience launching and optimizing paid social campaigns across multiple advertising platforms.
- Strong analytical mindset with the ability to translate data into actionable recommendations.
- Experience conducting campaign testing and performance analysis.
- Organized and process-oriented approach to campaign management.
- Ability to work independently while collaborating effectively within a remote team environment.
- Demonstrated commitment to campaign accuracy and account hygiene.
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