The People Insights Associate will analyze talent data to provide actionable insights for decision-making, manage HR analytics tools, and collaborate with teams to improve data usage and reporting.
Attentive® is the AI marketing platform for 1:1 personalization redefining the way brands and people connect. We’re the only marketing platform that combines powerful technology with human expertise to build authentic customer relationships. By unifying SMS, RCS, email, and push notifications, our AI-powered personalization engine delivers bespoke experiences that drive performance, revenue, and loyalty through real-time behavioral insights.
Recognized as the #1 provider in SMS Marketing by G2, Attentive partners with more than 8,000 customers across 70+ industries. Leading global brands like Crate and Barrel, Urban Outfitters, and Carter’s work with us to enable billions of interactions that power tens of billions in revenue for our customers.
With a distributed global workforce and employee hubs in New York City, San Francisco, London, and Sydney, Attentive’s team has been consistently recognized for its performance and culture. We’re proud to be included in Deloitte’s Fast 500 (four years running!), LinkedIn’s Top Startups, Forbes’ Cloud 100 (five years running!), Inc.’s Best Workplaces, and the Human Rights Campaign Foundation's Corporate Equality Index!
About the Role
At Attentive, we believe great marketing—and great workplaces—start with understanding people. This role helps us do exactly that.
As a People Insights Associate, you’ll turn talent data into clear, actionable insights that help our teams make better decisions. You won’t just report on what’s happening—you’ll help explain why it matters and what to do next.
You’ll work across the People team and partner closely with leaders to shape how we understand our workforce today—and how we build smarter, more scalable ways of working for the future, including with AI.
What You’ll Accomplish
Turn data into insights that drive decisions
- Build and deliver dashboards and data stories on key workforce metrics like attrition, hiring, and engagement
- Go beyond the numbers—translate data into clear takeaways and recommendations
- Help leaders understand what’s changing and what actions to take
Partner across the People team
- Work closely with teams like Total Rewards, Recruiting, and Talent Development on high-impact data analyses
- Scope the right questions, gather the right data, and deliver insights that inform real decisions
- Act as a thought partner, not just a data provider
Improve how we work with data and AI
- Help evolve how the People team uses data, with AI as a core part of that shift
- Test new tools and build automations that reduce manual reporting
- Find ways to move faster while improving the quality and impact of insights
Own and improve our analytics tools
- Manage day-to-day administration of our HR analytics platform
- Ensure data quality, maintain dashboards, and manage user authorizations
- Keep our systems clean, reliable, and easy to use
Your Expertise
- 2–4 years of experience in analytics or consulting, with experience or demonstrable interest in the talent domain
- Data fluency, with the ability to utilize strong Excel and BI skills to explore data and uncover insights; working knowledge of SQL preferred
- A consultative mindset—you ask the right questions before jumping into the data
- Clear communicator who can turn complex findings into simple, useful insights
- High attention to detail and comfort working with ambiguity
- Curiosity about AI and how it can improve the way teams work
You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.
For US based applicants:
- The US base salary range for this full-time position is $115,000 - $135,000 annually + equity + benefits
- Our salary ranges are determined by role, level and location
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Attentive Company Values
Default to Action - Move swiftly and with purpose
Be One Unstoppable Team - Rally as each other’s champions
Champion the Customer - Our success is defined by our customers' success
Act Like an Owner - Take responsibility for Attentive’s success
Learn more about AWAKE, Attentive’s collective of employee resource groups.
If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.
At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation. Attentive is also committed to providing reasonable accommodations for candidates with disabilities. If you need any assistance or reasonable accommodations, please let your recruiter know.
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