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Findem is HR 2.0. We’re a fast-growth startup with an ambitious vision and the technology to back it up. Our People Intelligence platform uses AI and machine learning to provide critical solutions for talent acquisition and people analytics functions. With the deep insights that our platform provides, companies can build more engaged and diverse teams, and close their talent gaps faster. We have an amazing opportunity to establish ourselves as leaders in this space, and we need strong advocates to help us achieve that goal.
We’re on a high-growth trajectory and looking for a PLG Product Marketing Leader to own and drive our free-to-paid conversion strategy, in-product upgrade motions, and overall PLG growth engine. If you're passionate about product-led growth (PLG), love turning free users into paid champions, and have a mix of big company and startup experience, we’d love to talk!
As the PLG Product Marketing Leader, you will define and execute the strategy to drive in-product conversions, self-serve adoption, and expansion within our freemium and trial user base. You will work cross-functionally with product, sales, and growth teams to accelerate revenue growth, optimize onboarding and upgrade flows, and create compelling in-product experiences that increase engagement and monetization.
Responsibilities:
- Own the free-to-paid conversion funnel – analyze user behaviors, segment audiences, and optimize messaging, pricing, and packaging to maximize upgrades.
- Develop in-product marketing strategies – create and test experiments for upsell and expansion, including feature unlocks, personalized recommendations, and timely nudges.
- Develop and execute product positioning and messaging that resonates with our target personas, with a focus on self-serve users and free-to-paid conversion
- Align PLG with sales-led motions – partner with sales to define PQL (Product-Qualified Lead) criteria, nurture high-intent users, and enable sales to engage at the right moments.
- Establish KPIs for product marketing initiatives within the PLG motion, and continuously measure and iterate for impact
- Improve onboarding and activation – streamline user experiences to increase engagement, reduce friction, Improve retention rats and drive “aha” moments faster.
- Leverage data to inform strategy – track key metrics (activation, conversion, expansion), run A/B tests, and continuously optimize based on results.
- Build strategic partnerships – work with large enterprise partners and platforms to drive co-marketing opportunities and ecosystem adoption.
- Influence pricing & packaging decisions – work closely with the executive team to refine our PLG monetization strategy.
Qualifications:
- PLG-first mindset – deep understanding of product-led growth strategies and how to drive self-serve conversion.
- Hybrid experience – experience working in both large-scale enterprises (B2B SaaS preferred) and high-growth startups.
- Data-driven decision-maker – strong analytical skills, with the ability to run tests, analyze user behavior, and optimize funnels.
- Customer-obsessed – ability to craft messaging and in-product experiences that resonate with different buyer personas.
- Collaborative leader – proven ability to work cross-functionally across product, growth, sales, and customer success teams.
- B2B SaaS and AI/HR Tech experience is a plus but not required.
Why Join Findem
- Be a key driver of growth in a fast-scaling company at the forefront of AI-powered hiring.
- Work with a collaborative and passionate team that values innovation and impact.
- Own and shape a critical function with high visibility and leadership support.
- Competitive compensation, equity, and benefits package.
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Home to tech titans like Microsoft and Amazon, Seattle punches far above its weight in innovation. But its surrounding mountains, sprinkled with world-famous hiking trails and climbing routes, make the city a destination for outdoorsy types as well. Established as a logging town before shifting to shipbuilding and logistics, the Emerald City is now known for its contributions to aerospace, software, biotech and cloud computing. And its status as a thriving tech ecosystem is attracting out-of-town companies looking to establish new tech and engineering hubs.
Key Facts About Seattle Tech
- Number of Tech Workers: 287,000; 13% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Amazon, Microsoft, Meta, Google
- Key Industries: Artificial intelligence, cloud computing, software, biotechnology, game development
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Madrona, Fuse, Tola, Maveron
- Research Centers and Universities: University of Washington, Seattle University, Seattle Pacific University, Allen Institute for Brain Science, Bill & Melinda Gates Foundation, Seattle Children’s Research Institute
