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Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
The role
We’re looking for a crypto-native, strategic, and member-focused Principal Product Manager to lead the next chapter of SoFi’s crypto journey. SoFi is building out a new team to develop crypto products and services for our 11M+ members. Recent developments made a path for SoFi to begin to re-enter the space and expand on our product offerings with intuitive, secure and fully featured products across crypto Investing, Transfers, Payments, Custody and beyond. With a growing member base of over 11 million, SoFi is forming a dedicated team to reimagine and expand our presence in the crypto space – building secure, intuitive, and full-featured products across investing, payments, transfers, custody, and more.
This is a rare opportunity to help define how SoFi re-enters and scales its crypto offering, blending speed and innovation with the trust, compliance, and accessibility that define SoFi. You’ll lead the vision for a product area and launch member-facing experiences that make digital assets a meaningful part of everyday finance.
What you’ll do:
- Own the end-to-end product lifecycle for a product area of SoFi’s crypto offering, driving it from 0 to 1 by defining the vision, validating the opportunity, and leading execution through launch.
- Lead cross-functional collaboration to uncover member needs, shape product strategy, and deliver intuitive, compliant, and scalable crypto experiences.
- Conduct market and competitive analysis to stay ahead of crypto trends, benchmark against key players, and uncover whitespace where SoFi can differentiate and lead.
- Define and measure product success by setting clear goals, owning product instrumentation, and using data-driven experimentation to iterate, improve, and scale impact.
- Manage go-to-market execution for new launches, working with marketing and member success teams to drive adoption, education, and growth across SoFi’s member base.
- Be the go-to expert on crypto at SoFi, keeping the team informed and grounded in the latest blockchain trends, risks, and opportunities.
What you'll need:
- 7+ years of product management experience, with at least 4+ years focused specifically on crypto or blockchain-based products.
- Strong grasp of financial markets, including the mechanics behind crypto trading, custody models, and blockchain infrastructure.
- Comfortable to operate in high ambiguity – you can navigate shifting priorities and undefined spaces with clarity and confidence.
- Bachelor’s degree or higher in a relevant field.
- A proactive, results-oriented approach to your work.
- Ability to thrive in a fast-paced, dynamic but regulated environment.
- Demonstrated ability to grasp complex user scenarios, technical concepts, and business drivers to make well-informed decisions.
- Keen attention to detail and proficiency in distilling complex issues.
- Exceptional written and verbal communication skills.
- Ability to collaborate with and manage cross-functional groups of stakeholders.
Nice to have:
- Hands-on usage of crypto products – from trading and transfers to interacting with dApps or DAOs.
- Deep interest in and understanding of Web3, decentralized finance (DeFi), and blockchain ecosystems – you stay curious and engaged with where the space is heading.
- Experience integrating with or building services using crypto infrastructure providers (e.g., Fireblocks, Zero Hash, Anchorage)
Top Skills
SoFi Seattle, Washington, USA Office
The office is located in Pike Tower, just five blocks from Pike Place Market, and houses some of our Engineering, Design, and Product teams - including engineers, product managers, and other technical functions.
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