Principal Product Marketing Manager

Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

We need a dedicated individual to develop and carry out marketing strategies, encouraging growth and fostering loyalty with Adobe Express customers. This position requires collaboration with different marketing teams to ensure cohesive and effective execution of marketing campaigns.

What You’ll Do

• Deliver acquisition strategies including target audience needs definition, use case prioritization, messaging & positioning, and competitive assessment
• Measure against key success metrics such as awareness & perception, market share, site visits, trials, and active use
• Deliver ongoing user and market research to uncover new insights, trends, and opportunities
• Partner with marketing teams such as Social & Community to ensure flawless execution of cross-channel campaigns, improving the brand’s presence and efficiency in acquisition efforts
• Set goals and targets to assess the impact of outbound initiatives based on historical benchmarks and/or industry standards

What We’re Looking For

• Self-starter and proactive leader with 6+ years of product marketing experience from a technology SaaS company
• Customer-first approach. Understand their needs and motivations to build outstanding messaging and value propositions
• Experience working on demand generation campaigns with/at agencies passionate about digital, social media, and influencer marketing
• Passionate about helping creators and business communicators create promotional content as well as build and grow their businesses
• Proficient in using content creation apps, whether for personal projects or professional endeavors
• Proven ability to partner with channel and go-to-market teams to define and implement new strategies and initiatives to achieve business goals
• Experience partnering with market researchers and translating insights into measurable strategies
• Demonstrates outstanding analytical skills to identify, analyze, and use data to provide recommendations
• Bachelor’s degree in business or marketing; MBA or equivalent experience preferred

What You’ll Need to Succeed

• Executive presence and excellent interpersonal skills
• Positive relationship building and influence skills across functions
• An outside-in approach, focusing on customer needs and external market trends to drive innovation and strategy
• A proactive, high-energy approach with the ability to navigate ambiguity and get results
• Strong analytical and problem-solving skills, with a data-driven approach
• Capability to handle various responsibilities in a fast-paced, evolving environment
• Enthusiasm for social, digital, and marketing trends, with a desire to remain up-to-date

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $141,200 -- $249,700 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.