Principal Product Marketing Manager

About Delinea:
Delinea is a pioneer in securing human and machine identities through intelligent, centralized authorization, empowering organizations to seamlessly govern their interactions across the modern enterprise. Leveraging AI-powered intelligence, Delinea’s leading cloud-native Identity Security Platform applies context throughout the entire identity lifecycle – across cloud and traditional infrastructure, data, SaaS applications, and AI. It is the only platform that enables you to discover all identities – including workforce, IT administrator, developers, and machines – assign appropriate access levels, detect irregularities, and respond to threats in real-time. With deployment in weeks, not months, 90% fewer resources to manage than the nearest competitor, and a 99.995% uptime, Delinea delivers robust security and operational efficiency without compromise. Learn more about Delinea on Delinea.com, LinkedIn, X, and YouTube.

Join our passionate, global team at Delinea and help us make the world a safer and more secure place. Our success is driven by world-class product leadership, outstanding engineers, and strategic investment from TPG. We value diversity, innovation, and a culture of respect and fairness. If you're ready to push boundaries and challenge the status quo in security, we want to hear from you.
 

Apply today to help us achieve our mission.

As the Principal Product Marketing Manager for the StrongDM business unit, you will be the primary architect of the market narrative for next-generation infrastructure access. You will bridge the gap between technical product capabilities and business-critical outcomes, ensuring our "Zero Trust" and "Just-In-Time" access stories resonate deeply with DevOps, Platform Engineering, and Security Leadership.

This is a high-impact leadership role requiring a sophisticated blend of technical depth, strategic vision, and exceptional storytelling. You will own the GTM strategy and positioning for StrongDM, ensuring its specialized value proposition is amplified within the broader Delinea Platform story.

• Define and refine the value proposition for StrongDM

• Translate complex technical features into clear, benefit-driven narratives.

• Develop persona-based messaging tailored to technical practitioners and executive decision-makers.

Go-to-Market (GTM) Strategy

• Lead end-to-end GTM execution for product launches and major feature releases.

• Work cross-functionally to develop and execute GTM/pipeline plays to land new logos for Delinea with StrongDM and sell StrongDM to the Delinea installed base

• Coordinate across Product Management, Sales, and Marketing to ensure alignment and impact

• Track and report on the effectiveness of GTM programs and adjust strategies as needed.

Sales Enablement

• Develop high-impact sales tools, including pitch decks, discovery guides, and competitive battlecards.

• Create ROI models and business cases that empower the field to win enterprise deals.

• Conduct training sessions for the global sales organization on new products and competitive positioning.

Thought Leadership & Content

• Author original content, including white papers, technical blogs, and webinar scripts.

• Work with the demand generation team to create assets that drive high-quality leads.

• Represent Delinea/StrongDM at industry events and conferences.

Competitive Intelligence

• Maintain a deep understanding of the competitive landscape (such as Teleport, CyberArk).

• Provide actionable insights and "cheat sheets" to Product and Sales teams to maintain a winning edge.

Market Influence and Analysis

• Lead the strategic engagement with top-tier industry analysts, conducting product briefings, inquiry sessions, and strategy days to shape perceptions, validate market differentiation, and influence analyst evaluations

• Conduct research and customer interviews to identify emerging trends in cloud-native and hybrid infrastructure.

• Feed market requirements back into the Product Management team to influence the roadmap.

• Experience: 8-12+ years of experience in Product Marketing within cybersecurity or B2B SaaS. Direct experience in PAM, IAM, or DevOps/Infrastructure tooling is a significant advantage. Willing to consider candidates with less experience who have relevant domain knowledge.

• Strategic Mindset: Proven track record of creating and executing GTM strategies that drive measurable ARR growth.

• Storytelling Excellence: Ability to simplify complex technical concepts and present them compellingly to both practitioner and C-suite audiences.

• Technical Proficiency: Comfortable engaging with technical architects and engineers; ability to understand the "how" of a product to better market the "why."

• Cross-Functional Leadership: Exceptional ability to collaborate across Product, Sales, and Marketing teams in a fast-paced environment.

• Education: Bachelor’s degree in Marketing, Computer Science, or a related field; MBA or Pragmatic Institute certification is a plus.

#LI-ME1

Why work at Delinea?

• We're passionate problem-solvers helping the world's largest organizations protect what matters most: their human and machine identities.

• We invest in people who are smart, self-motivated, and collaborative.

• What we offer in return is meaningful work, a culture of innovation and great career progression.

At Delinea, our core values are STRONG and guide our behaviors and success:

• Spirited - We bring energy and passion to everything we do

• Trust - We act with integrity and deliver on our commitments

• Respect - We listen, value different perspectives, and work as one team

• Ownership - We take initiative and follow through

• Nimble - We adapt quickly in a fast-changing environment

• Global - We embrace diverse people and ideas to drive better outcomes

We believe weaving these core values into our day-to-day actions, and our process for hiring, evaluating, and promoting employees, helps us cultivate a work environment that embraces collaboration and camaraderie.

We take care of our employees. We offer competitive salaries, a meaningful bonus program, and excellent benefits, including healthcare insurance, as well as pension/retirement matching, comprehensive life insurance, an employee assistance program, time off plans, and paid company holidays.

Delinea is an Equal Opportunity and Affirmative Action employer and prohibits discrimination and harassment of any type with regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Upon conditional offer of employment, candidates are required to complete comprehensive criminal background check, verification of education, and verification of employment, per employment policy. In addition, all publicly posted social media sites may be reviewed.