Principal Sales Engineer- Commercial Applied & VRF – Remote- Southern California

At GE Appliances, a Haier company, we come together to make “good things, for life.”  As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way.  We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.  

The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together, we always look for a better way, and we create possibilities. 

Interested in joining us on our journey? 

At GE Appliances, a Haier company, we’re powering growth in the HVAC industry with innovative and energy-efficient commercial solutions. We’re looking for a dynamic Principal Sales Engineer to join our Air & Water Solutions business, focused on growing our Commercial Applied, VRF, Ductless, VTAC, and PTAC product offerings. This is a remote, field-based role based in a major Southern California city, with proximity to a major airport.
You’ll play a key role in building and nurturing relationships with specifying rep agencies, distributors, and key decision-makers, helping us drive adoption of our Haier Commercial solutions in a wide range of commercial projects. This is a high-impact opportunity to shape the future of our growing HVAC business.PositionPrincipal Sales Engineer- Commercial Applied & VRF – Remote- Southern CaliforniaLocationUSA, Los Angeles, CAUSA, San Diego, CA

How You'll Create Possibilities

Key Responsibilities:

• Lead the management and performance of specifying rep agencies within the region.
• Establish and track sales metrics to drive accountability and ensure rep success.
• Develop and execute regional business development strategies that drive volume and margin growth.
• Cultivate a network of spec rep firms to support business expansion.
• Collaborate with our Air & Water field sales team to evaluate the capabilities of current and prospective distributor partners.
• Build strong relationships with HVAC distributors, contractors, architects, and design professionals to educate them on our products and services.
• Translate strategic relationships into tangible business results.
• Effectively present and communicate the value of Haier ductless and commercial applied solutions.
• Support the design and application of Haier products for commercial use.
• Lead product introductions and deliver engaging, informative training sessions.
• Ensure awareness of relevant federal, state, and local code compliance and ASHRAE guidelines.
• Partner with the Senior Commercial Director to develop regional go-to-market strategies and dealer plans.
• Analyze regional P&L performance to uncover opportunities to improve profitability.
• Work closely with operations teams to enhance customer satisfaction and business efficiency.
• Maintain a healthy pipeline of quotes and ensure follow-through with rep agencies.
• Travel throughout the Southern California region and occasionally nationwide to support customer and company needs (30–40% travel).

What You'll Bring to Our Team

Minimum Qualifications:

• 7+ years of experience in sales, application support, or a related business role

• Strong understanding of the commercial HVAC market, with direct experience in VRF systems and applications

• Background working with or for VRF manufacturers, rep firms, or HVAC distributors

• Excellent written, verbal, and presentation skills; comfortable leading training sessions

• Self-starter with a collaborative mindset and strong customer focus

• Resilient, motivated, and goal-driven

• Ability to travel 30–40% of the time

Preferred Qualifications:

• Bachelor’s degree in mechanical or civil engineering

• Prior experience in sales management and business development

• Ability to motivate and develop partner sales teams without direct reporting lines

• Analytical mindset and attention to detail

• Strong organizational skills with the ability to balance competing priorities

• Experience working with spec reps or manufacturer rep firms

• Deep technical knowledge of VRF and commercial HVAC systems

Additional Information:

• This role is remote and based in Southern California, U.S.

• This role includes 30-40% travel.

• We are seeking candidates with established relationships in the targeted region. Candidates must reside in or be willing to relocate to a major city in the region.

• GE Appliances offers a comprehensive compensation and benefits package, including 401(k), medical, dental, and vision healthcare plans, as well as paid vacation. The base salary range for this role is $110,500 - $198,800. Your actual salary will be determined based on your experience, skills, and alignment with the role's requirements and responsibilities.

Our Culture

Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued, connected, and empowered to contribute, while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities.
This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard, valued, and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging, purpose, and engagement. Reflect the diversity of the communities we serve through our workforce, products, and practices.
By further embedding Zero Distance into our People and Culture framework, we will continue to build a deeply connected organization. We are cultivating a culture of engagement, belonging, and connection, because while attracting new talent remains a priority, retention is a cornerstone of our strategy.

GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization.

GE Appliances is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S

If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail to [email protected]