Product Builder at Creator Brand AI Platform

TL;DR: We're hiring our third Product Builder at Go.Shop to own Growth Channels — the platform and tooling that grows creator brands across creator marketing, affiliate, email, paid media, and more. You'll own the area end-to-end as PM, designer, and engineer in one person. Full-time, remote (GMT to GMT+8), salary based on experience + stock options.

Location / Salary

Scope: Full-time
Location: Remote (GMT to GMT+8). Some travel to London for in-person team sessions.
Salary: based on location and experience, includes stock options

About Go.shop

Go.shop is the AI-powered platform enabling creators to build and scale consumer product brands. We're building the infrastructure layer for the next generation of creator-led DTC. Founded by serial entrepreneurs with previous exits.

The role

You'll own Growth Channels, the platform and tooling that grows creator brands across creator marketing, affiliate, email, paid media, ecommerce, community. This is our third Product Builder hire, reporting to the CPO. Each Builder owns a coherent product area as PM, designer, and engineer in one person.

Today, growth is manual and simple tooling. Your job is to take it from manual to intelligent - combining best-in-breed market tools (Klaviyo, Meta Ads, TikTok, attribution platforms, the AI marketing stack) with internal dashboards, automation, and AI agents you build yourself. You'll work alongside Product Builders who own the content engine and workflow tools.

What you'll work on

Across these channel areas:

• Creator marketing & affiliate: creator discovery, qualification, and recruitment; affiliate program management; affiliate asset generation; UGC management
• Paid media: ad creative generation; ad management; paid amplification automation (e.g. trigger paid spend when content hits viral thresholds)
• Conversion: CRO across creator brand stores
• Attribution & insights: cross-channel analytics aggregating Shopify, Klaviyo, Meta, TikTok into one per-brand view; bottom-up forecasting connecting channel inputs (spend, list size, affiliate count) to revenue
• AI growth agents: recommend campaigns, generate briefs, suggest budget allocation, eventually execute playbooks with human approval

This is a production system — you'll design data pipelines, API integrations across martech platforms, and the measurement layer that scales across brands, collaborating with our Technical Architect on backend patterns.

Long term: a unified AI-driven growth platform connecting these channels across the full marketing/growth lifecycle.

Requirements

• Hybrid product-engineering profile: Either an engineer with strong product sense, or a PM who codes well. Comfortable owning product decisions AND shipping the code yourself
• Real engineering skills: Full-stack capable. Comfortable with architecture, APIs, databases, data pipelines, and deploying to production. AI-assisted coding is default, but you still need to understand what you're shipping
• Growth/martech expertise: Strong grasp of funnels, attribution, and channel economics: email, paid social, affiliates, SEO, CRO. Up to date with current AI marketing tools and the martech landscape
• Actively building with AI: Already using AI tools to build — prototypes, agents, workflows, automation.
• Excellent communication: Clear written and verbal

Background

Backgrounds we'd expect to find this combination in:

• Martech / ad-tech platforms
• Influencer / creator marketplaces
• DTC brands where you've built in-house growth tooling
• Growth agencies with strong engineering chops
• Creator marketing platforms or tools

Why join Go.shop

• Build the growth intelligence platform for the next generation of creator-led brands
• Real ownership from day one in a small, high-trust team
• Work at the intersection of AI, marketing technology, and creator economy