Product Manager

Vidmob is the creative data company. Its scoring software and analytics have become an essential ingredient in the creative and media decisions of the world’s largest marketers and agencies, as they strive to drive business results through improved creative effectiveness. As the leader in creative data, Vidmob’s influence lies in its partnerships and integrations across the digital ad ecosystem, its dozens of proprietary models, and in operating the industry’s most robustly instrumented human-reinforcement learning model for creativity. 

We are seeking a Product Manager to join our Platform team, focusing on building and scaling our integration capabilities with platform and channel partners. In this role, you will be instrumental in shaping our platform strategy, working closely with holding companies and brands to expand our reach, and driving the technical roadmap that enables seamless third-party integrations. Our Platform team is also responsible for all enterprise operational features and the means by which we process Creative Data.

Key Responsibilities

• Drive the vision and strategy for Vidmob's platform ecosystem, collaborating with internal teams and external partners

• Define, prioritize, and execute the platform roadmap, making strategic decisions about feature development based on business impact and technical feasibility

• Serve as the technical liaison for our integration partners, creating specifications, use cases, and examples that help partners understand and leverage our platform capabilities

• Work directly with holding companies, brands, and vendors to understand their advertising needs and translate them into technical requirements

• Navigate the complex advertising ecosystem, including various channels, formats, and platforms to identify integration opportunities

• Collaborate closely with engineering teams to ensure successful development and delivery of platform features

• Analyze market trends, competitive landscape, and emerging technologies in the advertising space to inform platform strategy

• Balance technical debt, feature development, and partnership needs to ensure long-term platform health

• Define success metrics for the platform and partner integrations, measuring adoption and performance

Qualifications

• 5+ years of experience in Product Management, preferably in platform or integration roles

• Strong technical background with the ability to understand complex systems and communicate technical concepts to non-technical stakeholders

• Deep understanding of the digital advertising ecosystem, including different ad formats, platforms, channels, and their technical limitations

• Experience working with marketing technology integrations and partner platforms

• Demonstrated knowledge of advertising workflows, campaign management, and creative optimization processes

• Excellent prioritization skills with the ability to make difficult trade-offs based on business impact

• Strong communication and relationship-building abilities, comfortable working with both technical and business stakeholders

• Data-driven approach to decision making and problem solving

Preferred

• Computer Science degree or equivalent technical background

• Experience at an adtech company or with advertising-related platforms

• Understanding of creative production workflows and/or creative optimization

• Experience building and scaling integration capabilities

• Track record of successful partner integrations or ecosystem development

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Please be aware that Vidmob will only contact candidates through emails ending in @vidmob.com. We will never ask for personal information, such as your Social Security number, bank account number, or password, through email. If you receive an email claiming to be from Vidmob that does not come from a @vidmob.com email address, or if the email asks for personal information, please do not respond and report the email to us at IT@vidmob.com