Product Marketing Director

Role

We are seeking a Product Marketing Director with experience in B2B fintech, finance, or crypto to drive client acquisition, engagement, and retention for sFOX services. The focus is to drive revenue by supporting direct, organic sales and sales teams. This role entails hands-on execution of a go-to-market (GTM) strategy, affiliate marketing, campaign execution, content marketing, and performance tracking. The ideal candidate has some industry experience and contacts within fintech or crypto or is willing to develop such contacts, a strong analytical mindset, and the ability to develop and execute high-impact marketing initiatives.

The role will report to the SVP of Product Marketing and will help to manage a small team that includes part time employees and interns, with possible additional hires and responsibilities.

Responsibilities

• Define and execute product marketing initiatives with a focus on driving acquisition, engagement, and retention of institutional and professional clients.
• Develop and execute GTM tests to evaluate new product and marketing strategies, helping refine messaging and positioning.
• Assist in the formal launch of GTM programs, iterating on strategies that demonstrate strong performance in testing.
• Create compelling content, marketing campaigns, and thought leadership pieces tailored to the crypto and fintech audience.
• Design and execute outreach campaigns targeting key partners to drive direct revenue generation and business growth.
• Manage referral and affiliate marketing programs, optimizing partnerships and performance to maximize ROI.
• Track performance metrics and contribute to marketing reporting frameworks to enhance decision-making across teams.
• Manage conference spend and revenue targets, spend, brand presence at key events and relationships with key event organizers as well as our PR firm.
• Develop quarterly and annual summaries of marketing projects, KPIs, and business objectives.
• Collaborate with product, sales, and growth teams to align marketing efforts with business goals.
• Identify and explore strategic partnerships and industry collaborations that drive brand awareness and client acquisition.
• Stay updated on industry trends, competitor activity, and emerging opportunities in crypto and fintech to inform marketing strategy.
• Gain proficiency in marketing automation, data analytics, and reporting tools to measure and optimize campaign performance.

Requirements

• 5+ years of experience in product marketing, growth marketing, or related roles in a B2B fintech, finance, or crypto company.
• Industry experience and contacts within fintech or crypto are highly desirable.
• Strong analytical skills with the ability to track, measure, and optimize marketing performance.
• Excellent writing and communication skills for content creation, positioning, and campaign messaging.
• Experience with GTM strategies, campaign execution, and performance analysis.
• Familiarity with marketing automation tools (HubSpot, Marketo, or similar) and data analytics platforms (Google Analytics, Looker, or similar). Experience with migration onto these platforms is a plus.
• Ability to work independently and manage multiple projects simultaneously.
• (Preferred, but not required) Knowledge of crypto trading, custody, staking, and/or blockchain infrastructure.

What We Offer

• Remote work, with option to work with colleagues based in Seattle, LA, San Diego, and Nashville
• Competitive Salary: A competitive salary with opportunities for growth and professional development.
• Equity Options: Equity options in a rapidly growing company.
• Comprehensive Benefits: A comprehensive benefits package, including health insurance, retirement plans, and paid time off.
• Dynamic Work Environment: A dynamic and supportive work environment, with a team of experienced professionals passionate about the crypto industry.