Product Marketing Lead, Consumer

ClassDojo's goal is to accelerate humanity’s progress, by giving every child on Earth an education they love.

We started by building a network that connects teachers, children, and families. ClassDojo’s flagship app is the #1 communication app connecting K-8 teachers, children, and families, globally. They use it to share what’s happening throughout the day through photos, videos, messages, and activities. It is actively used at an unprecedented scale: in over 95% of US schools, reaching ~51 million children in ~180 countries, with a team of just ~200 people [1]). We are now beginning to use this network to give kids the best learning experiences in the world, far beyond those a standard school can provide.

We hire for talent density. Our team comprises the most talented, entrepreneurial, and innovative teammates from around the world, with experience in education and large scale consumer internet companies, including Instagram, Netflix, Dropbox, Stripe, Uber, Y Combinator, and more. We’re building a company where the most talented people want to work. We believe you’ll do the best work of your life here—and you’ll pioneer the future of education, too.

We’re looking for a Product Marketing leader to shape the future of ClassDojo’s consumer products - including Dojo Islands, Dojo Sparks, and ClassDojo Plus - used by tens of millions of families weekly. You’ll work across a new generation of playful, purpose-driven experiences: from Dojo Islands, where kids explore digital worlds, to Dojo Sparks, where they joyfully learn to read with an AI-powered coach, to ClassDojo Plus, our premium subscription for families. Everything we build helps kids grow and families feel proud to be part of the journey.
This role is a rare opportunity to craft messaging, campaigns, and launch strategies that reach a global audience of parents, kids, and educators – and to do it at a company where marketing is deeply embedded in product success. It’s a fast-moving, high-autonomy role for a builder who thrives in ambiguity and wants to do the best work of their career.

This will involve:

• Launching and growing new consumer-facing experiences via go-to-market strategy, driving measurable increases in adoption, activation, and engagement

• Helping families understand and act on the value of ClassDojo products through clear storytelling and thoughtful execution across in-app, email, and web

• Own lifecycle and in-product marketing across surfaces like in-app, email, and community, boosting feature usage, retention, and trial starts at key high-intent moments

• Develop and run growth experiments to optimize messaging, positioning, pricing, and user journeys-resulting in meaningful lifts in monetization and activation

• Create scalable playbooks for launching features across surfaces, leading to measurable gains in ARR per customer, feature engagement, or weekly actives

• Build and scale a voice-of-customer program to uncover insights, shape product direction, and deepen product-market fit across our family experiences

• Collaborating with Product, Design, Data, and Creative to align teams around the highest-impact opportunities

• Working with urgency, structure, and clarity in a fast-moving, high-autonomy environment while prioritizing what matters most

• 8-10+ years in product or consumer marketing, with a strong record of success launching and growing products at scale

• Experience owning full-stack product marketing in lean or high-velocity environments - comfortable switching between strategy and hands-on execution

• A strong storytelling instinct and ability to craft emotionally resonant marketing that drives real business outcomes

• You’ve led positioning and go-to-market strategy across multiple tiers or customer segments

• You’ve launched products or features that led to meaningful lifts in conversion, activation, or revenue

• Proven success in growing adoption and engagement through organic channels like community, creators, referrals, or social (not just paid)

• Experience working deeply with Product, Design, Data, and Creative teams to influence product and GTM strategy

• You thrive in ambiguity and move with urgency, structure, and clarity

• Experience with freemium or subscription products

• Background working on multi-audience or marketplace products

• Familiarity with education, gaming, or mission-driven consumer experiences

• Experience across both early-stage startups and scaled consumer platforms (1M+ users)

• Working within a larger platform or ecosystem

[1] Some more context:

- ClassDojo's $125m Series D (Forbes) and Sam’s note about it.

- ClassDojo is one of Y Combinator’s Top 100 companies

- ClassDojo's Second Act Comes with First Profits (TechCrunch) and Sam's note about it.

ClassDojo takes a number of factors into consideration when determining compensation, including geographic location, experience, and skillset. Salary ranges (United States):
CA, WA, NY, NJ, CT states: $188,000 - $220,000 (USD)
All other states in the US: $160,000 - $187,000 (USD)
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. In accordance with the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. We are happy to accommodate any disabilities or special needs. We are a distributed company, so we hire regardless of location, as long as you are willing to have significant hours overlap with one of the Americas time zones.