As a Product Marketing Manager, you will create and execute marketing strategies, conduct market research, define product positioning, and engage with the crypto community to drive product adoption.
About Injective Labs
Injective Labs is trailblazing a new dawn for Web3 enabled finance. We are the core contributors to Injective, one of the fastest growing blockchains in the industry. Injective provides an interoperable smart contracts platform that is optimized for building decentralized finance applications. Interoperability is at the core of Injective, which is natively integrated with chains such as Ethereum, Cosmos and Solana. Developers can rapidly launch premier financial applications suited for mass adoption using Injective’s infrastructure and specialized DeFi primitives such as the world’s first fully on-chain order book.Our team has decades of experience spearheading the largest financial institutions and tech organizations. Injective is incubated by Binance and is backed by leading firms such as Jump Crypto, Pantera and Mark Cuban.
About the role
As the Product Marketing, you will be responsible for developing and executing Go-To-Market strategies for our products. You’ll be part of our Marketing Team, working closely with Product and Business Development teams to craft compelling narratives to promote our cutting-edge blockchain products.
Key Responsibilities:
- Develop and execute marketing strategies for our products, making them appeal to technical experts and general audiences.
- Work closely with the Product team to understand and identify the value preposition of the product.
- Conduct market research to position our products effectively, working closely with Product, and Business Development teams.
- Define clear positioning, create compelling storytelling, and lead the product launches.
- Develop and oversee Go-to-Market campaign plans.
- Translate technical concepts into engaging content across marketing surfaces.
- Analyze campaign performance, user engagement, and adoption metrics to refine marketing strategies and improve product positioning.
- Engage with developers and crypto communities to build awareness and drive product adoption.
- Stay up-to-date with industry trends, best practices, and emerging technologies.
Who you are:
- 1-3 years of experience in Product Marketing
- Experience in the crypto space with a deep understanding of crypto culture, trends, and user behavior.
- Experience launching, positioning, and scaling products from 0 to 1 and beyond.
- Bachelor’s degree in Marketing, Communications, or a related field is preferred.
- Experience in creating and executing GTM strategies.
- Creative thinker with a strategic mindset, capable of developing innovative marketing strategies aligned with technical product features.
- Ability to measure and analyze campaign performance, user engagement, and adoption metrics to optimize strategies.
- Ability to translate technical concepts to technical and non-technical audiences.
- Ability to work collaboratively with cross-functional teams in a fast-paced environment.
Why work with us?
- Competitive salary and INJ token award
- Remote-friendly work environment with flexible hours.
- Unlimited PTO
- Opportunity to work on cutting-edge blockchain technology in the finance industry.
- Collaborative team culture with opportunities for professional growth and development.
- Global team meet ups.
As an equal opportunity employer we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.
Top Skills
Blockchain
Crypto
Go-To-Market Strategies
Marketing
Product Marketing
Similar Jobs
Cloud • Information Technology • Productivity • Security • Software • App development • Automation
The Senior Technical Product Marketing Manager drives adoption of project management solutions through content creation and cross-functional collaboration, ensuring alignment with IT and business teams.
Top Skills:
Adobe Creative CloudApple Final Cut ProCamtasiaConfluenceJIRALoom
.png)
Artificial Intelligence • Blockchain • Fintech • Financial Services • Cryptocurrency • NFT • Web3
The Product Marketing Manager II will oversee marketing initiatives for Coinbase's credit card, drive growth strategies, and leverage customer insights to improve product offerings.
Top Skills:
BlockchainCryptoEmailFintechPaid MarketingProject ManagementPush MarketingSocial Media
Cloud • Computer Vision • Information Technology • Sales • Security • Cybersecurity
Drive go-to-market strategy for Identity Protection, focusing on positioning, messaging, product launches, competitive research, and sales enablement.
Top Skills:
Cloud SecurityData ProtectionEndpoint SecurityIdentity ProtectionIspmItdrPamSaas SecurityThreat IntelligenceZero Trust
What you need to know about the Seattle Tech Scene
Home to tech titans like Microsoft and Amazon, Seattle punches far above its weight in innovation. But its surrounding mountains, sprinkled with world-famous hiking trails and climbing routes, make the city a destination for outdoorsy types as well. Established as a logging town before shifting to shipbuilding and logistics, the Emerald City is now known for its contributions to aerospace, software, biotech and cloud computing. And its status as a thriving tech ecosystem is attracting out-of-town companies looking to establish new tech and engineering hubs.
Key Facts About Seattle Tech
- Number of Tech Workers: 287,000; 13% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Amazon, Microsoft, Meta, Google
- Key Industries: Artificial intelligence, cloud computing, software, biotechnology, game development
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Madrona, Fuse, Tola, Maveron
- Research Centers and Universities: University of Washington, Seattle University, Seattle Pacific University, Allen Institute for Brain Science, Bill & Melinda Gates Foundation, Seattle Children’s Research Institute
