Product Marketing Manager (Insurance Vertical)

Position Summary:

The Product Marketing Manager – Insurance will be responsible for driving go-to-market strategy, positioning, and demand for the company’s digital payment and engagement solutions tailored to the insurance industry. The role requires deep market insights, positioning expertise, and strategic messaging skills. You will serve as the voice of the customer within the organization and collaborate closely with Sales, Product Management, Demand Generation, and Customer Success to drive adoption, differentiation, and revenue growth. The ideal candidate will have deep expertise within the insurance ecosystem, experience in B2B SaaS, and a strong understanding of product marketing responsibilities.  

Key Responsibilities:

• Conduct market research to identify trends, customer needs, and competitive positioning within the insurance segment.
• Analyze industry shifts, customer communication preferences, and regulatory changes.
• Develop outcome-based messaging and compelling value propositions tailored to key stakeholders
• Translate complex product capabilities into clear, value-driven content for various personas (e.g., CFO, Claims Managers, Customer Experience)
• Partner with Sales, Demand Generation, and Product Management to plan and execute go-to-market strategies for new product features, launches, or vertical expansions.
• Create sales enablement materials including pitch decks, battlecards, ROI calculators, customer use cases, and objection-handling guides.
• Collaborate with demand generation and digital marketing teams on campaigns that drive awareness, pipeline growth and retention.
• Partner with Customer Marketing and Customer Success to identify advocates, capture case studies, and develop referenceable stories in the insurance space.
• Engage directly with clients and prospects to validate messaging and gather feedback on market needs.
• Train the sales team on messaging, use cases, and competitive differentiation within the insurance vertical.
• Support strategic deals with tailored messaging, proposals, and positioning guidance.

What We’re Looking For:

• 3-5 years of experience in a product marketing role
• Deep understanding of the insurance industry and its digital transformation trends (STRONGLY PREFERRED)
• Proven experience marketing B2B SaaS solutions to insurance customers
• Strong communication, storytelling, and strategic go-to-market skills
• Superior analytical skills, with the ability to understand and articulate the context, outcomes, and impact of the analysis to a diverse audience
• Expertise in prioritizing multiple projects at once and effectively managing stakeholder expectations
• Excellent collaboration skills and the ability to work cross-functionally in a fast-paced environment.
• Self-starter with a data-driven mindset and a passion for customer-centric marketing
• Leverage AI-driven insights and automation to accelerate go-to-market execution and enhance customer value realization across the insurance vertical
• Exceptional ability to communicate effectively with multiple audiences, from
  C-level to entry level, internal and external
• Positive attitude, curious intellectual, life-long learner

Preferred:

• Prior experience in EBPP, billing platforms, or payment technology
• Familiarity with core insurance platforms (e.g., Guidewire, Duck Creek) and integrations
• Proficiency in using AI and analytics tools to uncover customer insights and accelerate value delivery
• Familiarity with product launch frameworks and go-to-market planning