Product Marketing Manager

GENERAL ROLE DESCRIPTION 

Reporting to the Executive Vice President, the Product Marketing Manager role within the Digital Product Team will drive adoption of digital product features and lead go-to-market efforts for new digital experiences across Wild Alaskan’s web and mobile applications. This role is a connector that bridges digital product, marketing, brand, creative, member experience, supply chain, operations, data science and analytics, and finance — ensuring that features are launched clearly, adopted effectively, and leveraged throughout the member’s journey.

CORE RESPONSIBILITIES

• Partner with marketing operations and creative to lead the go-to-market strategy for new features and digital experiences
• As the channel point-person for the web and mobile applications, support campaign implementation across digital properties to better serve cross-functional marketing integration
• Translate insights from data, member feedback and research to help inform the prioritization process and position digital experiences
• Collaborate closely with product managers throughout the entire product development cycle from insight to launch to iteration in order to drive feature adoption
• Serve as the marketing point-person for how we use and promote features on the site, app, and third-party tools that serve as extensions of the native experience
• Be scrappy: from conducting user research to building prototypes

REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES: 

• 3+ years of experience in digital product marketing
• Demonstrated success in driving digital product adoption and achieving growth-related metrics
• Strong analytical skills with the ability to translate data into actionable insights
• Excellent communication and collaboration skills, with experience working across diverse teams
• Comfortable in a fast-paced, dynamic startup environment
• Excellent relationship-building skills and a level of empathy that is off the charts
• Self-starter and auto-didact with an ability to work independently and collaboratively in a remote environment 
• Passion for Wild Alaskan’s mission
• Comfortable running lightweight user research and usability tests
• You don’t settle with things being as they are and constantly ask why or what if?
• Insatiable desire to learn

NICE TO HAVES:

• Experience in ecommerce and/or subscription apps
• Product management, product design and/or software engineering experience
• Love for seafood and sustainability
• Fluent in SQL
• Experience with: Intercom, Heap/Content Square, Looker

If you have a comparable depth of professional experience, believe your skills are directly transferable and are passionate about our mission, please apply!

The starting salary range for this position is $80,000 - $110,000/yr, USD, annual base salary plus performance based compensation, commensurate with skills and experience. Wild Alaskan’s benefits package includes health, vision, and dental insurance, 401k, PTO, safe/sick time, vacation, parental leave and more, as well as a delicious box of free fish every month.