Product Marketing Manager

It's fun to work in a company where people truly BELIEVE in what they're doing!

Fullsteam is a leading provider of vertical software and embedded payments technology dedicated to helping businesses flourish by providing their customers with seamless experiences. With a dynamic and growing team of over 1,900 employees, we are committed to driving innovation and delivering best-in-class software and payment solutions that empower small and medium-sized businesses across numerous industries. Our purpose is to help our customers grow their businesses and delight their customers. Join us and be a part of a forward-thinking company that values growth, excellence, and the success of our clients.

Job Summary: We are seeking a dynamic and results-driven Product Marketing Manager to join our innovative team. The ideal candidate will be responsible for the development and execution of effective marketing strategies that drive product adoption, enhance customer engagement, and maximize market share. This role requires a deep understanding of the product lifecycle, market trends, and competitive landscape, along with strong analytical, communication, and project management skills.

Primary Responsibilities:

• Develop and execute go-to-market strategies for new product and feature launches, including value proposition, messaging, pricing models, revenue projections, and promotional tactics.
• Presentation across different mediums (digital, long and short form, video, etc.) and across multiple audiences (executive level, prospects, current customers, etc.).
• Experience developing messaging frameworks and standards for new, rapidly growing products.
• Conduct market research and analysis to identify customer needs, market trends, and competitive insights to inform product strategy and marketing plans.
• Collaborate closely with cross-functional teams, including product management, sales, customer support and group marketing, to organize new product launch plans.
• Create compelling marketing collateral, including sales enablement materials, buyer journey, product presentations, case studies, and whitepapers, to support sales efforts and educate customers.
• Deliver campaigns that increase key performance metrics to evaluate the impact of product launches on the adoption of features and functionality, and the ability to discuss these metrics.
• Stay current on healthcare industry trends, medical billing best practices, and emerging technologies to continuously improve product marketing strategies and tactics.
• Create repeatable processes for vendor partner integrations including email campaigns, referral landing pages, and online marketplace page updates.
• Support the execution of feature satisfaction and Net Promotor Score surveys to provide feedback to the product and development teams.

Skills & Competencies:

• 6-10 years of experience in product marketing, marketing, or product management, preferably in healthcare.
• Proven track record of successfully marketing and launching B2B SaaS products to drive revenue growth.
• Competitive intelligence experience and understanding how to differentiate against key players in the healthcare market.
• Excellent communication and presentation skills with the ability to articulate complex concepts clearly and persuasively.
• Creative thinker with a passion for storytelling and developing compelling content.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Experience building strong relationships with both internal and external teams to drive collaboration and achieve common goals.
• Understanding of Pendo, Canny, Pardot, and Salesforce is a plus.
• American Marketing Association (AMA) credentialed learning and certifications are a plus.

Minimum Qualifications:

• Bachelor's degree in Marketing, Business, or related field; MBA or advanced degree is a plus.
• Ability to make decisions under pressure and prioritize effectively.
• Critical thinking and problem-solving skills.
• Previous experience in the healthcare industry is a plus, especially related to billing and patient management workflows.

Fullsteam supports an inclusive workplace that values diversity of thought, experience, and background. Fullsteam is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state, or local law.