Product marketing manager

Watershed is the enterprise sustainability platform. Companies like Airbnb, Carlyle Group, FedEx, Visa, and Dr. Martens use Watershed to manage climate and ESG data, produce audit-ready metrics for voluntary and regulatory reporting including CSRD, and drive real decarbonization. We are looking for team members who love product-building, want to work hard at a mission-oriented startup, and will collaborate with us in shaping the culture of a growing team.

We have offices in San Francisco, New York, London, Paris, Berlin, Sydney, Mexico City, and remote team members across the US and Europe. We hope that you'll be interested in joining us!

Partnering closely with teams across Watershed (from product to sales, policy to leadership, and more), you will play a critical role in defining Watershed’s messaging, positioning, audience segmentation, launch plans, and growth strategy for a major product area within the Watershed platform. We’re looking for a decisive and influential marketer who thrives in a fast-paced environment, and is comfortable setting targets and building demand generation models to deliver on them.

Our ideal candidate will be adept at both the creative side of product marketing and the analytical side. You’ll be someone who can find differentiated angles to develop compelling narratives and someone who can dissect an end goal into the demand equation to meet it. While not required for this role, experience with sustainability is a plus.

We prefer this role to be in our San Francisco or New York city offices, but this position can also be remote in the US.

You will:

• Define and implement the product marketing strategy for a strategic product area, from audience segmentation, to positioning, differentiation and messaging.

• Partner closely with the product, sales and policy teams, to create compelling materials for sales teams and marketing campaigns.

• Define & implement your product’s marketing launch strategy, including release marketing, launch tiering, and customer engagement

• Work with demand gen to set targets and develop demand models for product lines, analyzing performance throughout the go-to-market phase and adapting strategy.

• Work with Sales to develop a comprehensive sales enablement strategy, including developing key sales collateral (pitch decks, call scripts, battlecards, demos, plays, etc.), competitive positioning, and defining the sales engagement strategy

• Report to executive team on progress against targets, with a data-driven and opinionated approach to optimizing our messaging, positioning, and go-to-market plans

• Build and reinforce a culture of diversity, inclusion, and high performance

In any given month, the types of projects you’ll work on may include:

• A coordinated major launch for a new product or solution

• Product strategy development or evolution with your product managers

• Sales enablement strategies and trainings

• Webinars, assets and editorial content that highlight Watershed’s product innovation

You might be a fit if you have:

• 7+ years of B2B product marketing experience

• A strong track record of product messaging, positioning and strategies for B2B enterprise software products

• Developed skills and comfort with demand models, analyzing performance and setting targets based on strategy.

• Strong writing and storytelling skills enabling them to translate complex subjects into compelling narratives.

• Comfort with fast-paced, scrappy environments, with a bias for action and a willingness to roll up your sleeves and get stuff done

Must be willing to work from an office 4 days per week (except for remote roles)

Watershed has hub offices in San Francisco, New York, London, and Mexico City and satellite offices in Sydney, Paris, and Berlin. Where we have offices, employees are expected to be in office for 4 days per week. Certain jobs are open to being remote and will be specifically noted on the jobs page and in the job description if so.

What’s the interview process like?

It starts the same for every candidate: getting to know the team members through 1 to 2 conversations about Watershed, your experience, and your interests. Next steps can vary by role, but usual next steps are a skill or experience interview (e.g. a coding interview for an engineer, a portfolio review for a designer, deeper experience call for other roles) which leads to a virtual or in person interview panel. We prioritize transparency and lack of surprise throughout the process.

What if I need accommodations for my interview?

At Watershed, we are dedicated to ensuring an inclusive recruitment process. We provide reasonable accommodations for candidates with disabilities, long-term conditions, mental health needs, religious observances, neurodivergence, or pregnancy-related support requirements. If you need assistance during your process, please contact your recruiter.