Director of Product Marketing

The Role

This is Avante's first product marketing hire. You'll own positioning, messaging, competitive intelligence, sales enablement, product launches, and analyst relations across both of our AI agents (Carly and Ava) and the platform that connects them.

Avante sells to enterprise benefits and finance leaders through a heavily partner-led motion. Your positioning and messaging needs to work in the hands of our Sales team and equip the brokers, consultants, and technology partners who carry Avante into their own client conversations.

You need to understand the benefits domain well enough to write credibly about claims analysis, plan design, vendor performance, and cost modeling. You don't need to be a benefits expert on day one, but you need the curiosity and rigor to get there fast. You also need genuine fluency with AI tools. We expect our PMM to use AI daily to scale research, draft content, monitor competitors, and accelerate their own output.

This is a Director-level role, reporting to the Head of Marketing. We're looking for someone 8 to 10 years into their product marketing career who has built sales content that directly contributed to closing enterprise deals and thrives as a solo operator.

What You'll Own

• Positioning, messaging, and competitive intelligence. Develop and evolve positioning for Carly, Ava, and the platform. Build messaging frameworks that Sales and partners use in live conversations. Maintain competitive battlecards that help us win against DIY solutions, traditional benefits platforms, and chatbot vendors.

  Sales enablement across the funnel. Own pitch decks, business case templates, ROI narratives, objection handling guides, demo storytelling, and leave-behinds. Refine continuously based on win/loss data and what's working in live deals.

  Product launches. Own launch strategy and execution for new capabilities. Make sure Sales and CX are equipped to position from day one.

  Analyst relations and thought leadership. Build relationships with Forrester, Gartner, Josh Bersin, and other voices shaping the category. Author 2 to 3 flagship pieces per year (white papers, points of view, category-defining narratives) that establish Avante's perspective.

  Who You'll Partner With

  • Partner Marketing Manager on translating positioning into broker, consultant, and technology partner enablement materials.

  • Demand Generation on top-of-funnel content strategy and ensuring messaging consistency across campaigns.

  • Customer Success on case studies, customer proof points, upsell messaging, and turning customer feedback into messaging improvements. 

  • Sales on real-time deal support, win/loss insights, and continuous refinement of bottom-of-funnel assets.

  • Product on roadmap visibility, launch readiness, and translating capability into customer value.

What We're Looking For

• 8 to 10 years in product marketing, with significant experience in B2B SaaS selling to enterprise buyers

• Demonstrated track record of building sales content and enablement materials that directly contributed to closing deals

• Experience developing product positioning and messaging frameworks, not just executing against someone else's

• Exceptional writing ability with the range to produce a compelling board-level narrative, a flagship white paper, and a crisp one-pager for a broker

• Strong AI fluency, with active daily use of AI tools to scale research, writing, competitive analysis, and content creation

• Experience working closely with Sales, Product, and executive leadership in fast-moving environments

• Comfort with enterprise sales cycles involving multiple stakeholders, long evaluation timelines, and complex procurement processes

• Ability to operate and make decisions independently

Nice to Have

• Experience in benefits, HR tech, healthcare, or insurance

• Experience with partner/channel enablement (brokers, consultants, or resellers)

• Background at an early-stage company where you built the PMM function from scratch

• Familiarity with agentic AI, LLM-powered products, or AI infrastructure

How We Work

Our four values aren't aspirational. They translate into concrete operating tenets that shape how we make decisions every day.

Beat Yesterday. We re-evaluate our own toolkit every quarter, because the workflows that made you effective three months ago may already be outdated. We act on 70% of the information rather than waiting for certainty. We timebox, execute, and iterate, getting work in front of real people quickly instead of polishing in isolation. And we own our output regardless of how we produced it. AI can get you 80% of the way there. Everything that goes out with your name on it is your responsibility to review, refine, and stand behind.

Embrace Type 2 Fun. We take on hard problems and find meaning in the work, even when it's uncomfortable. We assume good intent and follow up directly rather than venting in side channels. We celebrate wins loudly and specifically, naming the actual behavior so the whole team learns what great looks like. We are on by default, because we owe it to each other and to our customers to be available beyond what a regular corporate job would demand. And we do unscalable things today that build scalable advantages tomorrow: every white-glove implementation, every hand-built QBR deck, every late-night RFP turnaround earns us the right to scale later.

Stay Hungry, Stay Curious. We expect everyone to be the expert on AI in their function before anyone asks them to be. The landscape changes weekly. When you learn something, teach it. Learn enough about adjacent functions to ask good questions. Ask the question you think is too basic, because in complex domains like benefits, the cost of a wrong assumption can be a lost account. And remember: curiosity without urgency is a hobby. Learning has to translate into action on a timeline that matches the opportunity.

Act Like an Owner. We say the uncomfortable thing early, raising missed commitments or quality gaps directly with the person within 48 hours. We surface problems when they're small, not the week they become a crisis. Customer-facing work gets priority, always. And we close the loop every time, because over-communication is a feature at our stage, not a bug.