Product Marketing Manager

At Commerce, our mission is to empower businesses to innovate, grow, and thrive with our open, AI-driven commerce ecosystem. As the parent company of BigCommerce, Feedonomics, and Makeswift, we connect the tools and systems that power growth, enabling businesses to unlock the full potential of their data, deliver seamless and personalized experiences across every channel, and adapt swiftly to an ever-changing market. Simply said, we help businesses confidently solve complex commerce challenges so they can build smarter, adapt faster, and grow on their own terms. If you want to be part of a team of bold builders, sharp thinkers, and technical trailblazers, working together to shape the future of commerce, this is the place for you.

At Commerce, we believe commerce isn't just about selling—it’s about orchestrating experiences across a dynamic, interconnected ecosystem. As buyers demand more, and timelines compress, the platforms that win are those that go to market faster and smarter—together. We’re hiring a Product Marketing Manager who operates at the intersection of PMM craft and GTM systems thinking — someone who can own positioning and messaging with rigor, while serving as a key node in how we bring products to market consistently and at scale across a dynamic partner ecosystem. This is a role for a strategic storyteller, cross-functional influencer, and tech evangelist who knows that customer success doesn’t happen in isolation—it happens when the right technologies and teams come together at the right time.

• Own end-to-end messaging and positioning for key product lines, constantly A/B testing and refining value propositions to ensure partners are core to customer success

• Build scalable partner GTM motions: Identify unconventional, high-leverage ways to co-market, acquire joint users, and drive pipeline — engineering repeatable loops rather than one-off campaigns

• Bring an AI-native workflow to PMM craft: Use LLMs and intelligence tools to compress research, synthesize customer signal into positioning hypotheses, stress-test messaging, and accelerate content cycles — applying AI specifically to the hard parts of PMM, not just drafting faster

• Lead and execute go-to-market strategies for product launches and ecosystem integrations, mapping initiatives across the entire customer lifecycle to drive true product-led growth

• Own the commercial narrative for your product area — be the authoritative internal voice on positioning, value, and how we win, and set the messaging guardrails that keep cross-functional teams aligned

• Partner with Sales, Solution Engineering, Alliances, and Product to ensure alignment across messaging, enablement, and pipeline strategies

• Develop solution briefs, sales tools, and playbooks that explain not just what we do—but how we win together. You aren't just directing traffic; you are getting your hands dirty building out these assets yourself

• Understand the partner sales cycle—and know when to bring in the right ISV, agency, or GSI to tip the deal

• Influence our roadmap and packaging by capturing partner feedback, analyzing data trends, and mapping it to customer needs

• Contribute to and help evolve PMM's GTM Operating System — including launch templates, messaging governance, and intake processes — so the team operates as a force multiplier across the portfolio, not just a function that supports individual launches

• 6+ years of product marketing or growth marketing experience in SaaS or commerce, with experience in or adjacent to a MarTech/commerce partner ecosystem

• The T-Shaped Marketer: You have broad go-to-market knowledge but deep, hands-on expertise in rapid experimentation, data analysis, and copywriting

• Equal parts strategist and scrappy executor: You are comfortable crafting high-level positioning one minute and rolling up your sleeves to build a landing page, write an email sequence, or run a data query the next

• AI-Empowered: You actively integrate AI into your daily workflow (e.g., using LLMs for drafting content, summarizing customer interviews, or structuring GTM plans) to work smarter and faster

• A sharp, structured, and data-driven thinker who can turn product features and integrations into differentiated stories and measurable growth loops

• A hustler and go-getter who can operate autonomously, influence in a matrix org, and drive alignment across teams with a strong bias for action

• Trusted and credible with Product, Sales, and Partnerships—you know how to earn buy-in and bring people with you

• Passionate about customer outcomes, and how the right ecosystem unlocks scale, speed, and satisfaction

• A clear communicator with strong writing chops, presentation skills, and empathy for your audience

• Customer Focused: You have a passion for solving real customer needs with technology and talking to them directly as well as through empathetic messaging

• Personable: You are seen as positive and energetic, and you exude a strong sense of teamwork by working effectively, respectfully, and efficiently with all team members

• Proactive: You not only manage assigned tasks/projects on time, but you also independently deliver ideas, perspectives, and deliverables that improve our competitive positioning and perspective on the market

• Ethical: You believe in our mission, share our values and understand that it’s not just about what you get done, but also how you do it

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(Pay Transparency Range: $94,000-$190,000)

At Commerce, we believe that celebrating the unique histories, perspectives and abilities of every employee makes a difference for our company, our customers and our community. We are an equal opportunity employer and the inclusive atmosphere we build together will make room for every person to contribute, grow and thrive.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions and to receive other benefits and privileges of employment. If you need an accommodation in order to interview at Commerce, please let us know during any of your interactions with our recruiting team.

Learn more about the Commerce team, culture and benefits at https://www.commerce.com/careers/

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