Product Marketing Manager

Your day begins with responding to a few emails and catching up on the latest cybersecurity news. You see an email from a Field Marketing Manager in Europe requesting content support for a local marketing event. You review the request, create the piece they need and send it off for translation. Now, it is time to jump into some meetings.

You open Microsoft Teams for your regular weekly check-in with the Product Manager for your product line. Together, you review the status of the upcoming release, the key capabilities, and the timing. After the call, you update your product launch plan, modify the messaging and use case coverage and start building out the launch deliverables, request resources and enter deadlines.

Then, you transition to a meeting with the Creative and Web teams to review a revamped webpage designed to reinforce the competitive differentiators for your product. You drafted the copy already and will now collaborate on the graphics and consider the webpage template options together. 

It’s time for lunch and a workout before the second half of your day begins. After lunch, you blocked out writing time, and today, you are working on training content for the field team and partners. Your focus is positioning the upcoming release, what use cases the new features cover, and how the features differentiate the product from the competition. You’re careful to create content that is straightforward and powerful.

When you reach a good stopping point, you take a moment to check in with the Sales Engineering Lead on your product to get feedback on the challenges the team is experiencing with positioning the product and demonstrating value. You work with the sales engineer to update some materials and note changes to the demo story you will share with your product manager.

You finish your day preparing a few slides to present key status updates and action items for an upcoming release to share with the team in the weekly product launch meeting. 

PMMs own the outbound marketing messaging and content. They partner with their Product Manager counterpart to ensure the product’s overall success in the market. Our PMMs are experts at creating messaging that elicits interest and drives engagement with our channel partners and their clients. Our Product Marketing Managers provide essential marketing services and deliverables, including:
•    Market Research: PMMs keep a pulse on product trends and messages and engage with industry analysts and other relevant market influencers.
•    Content Strategy: Product Marketing Managers devise strategies for new and updated product collateral and content tailored for both end-users and MSP audiences while also assessing the effectiveness of the content using key metrics related to user engagement and usage.
•    Writing: PMMs craft key messages into clear and engaging copy that supports Digital Demand Generation, Corporate Communication, and Field Marketing efforts.
•    Program Management: PMMs prioritize and organize tasks for large content projects, including product launches, to ensure timely and high-quality deliverables.
•    Product Ownership: Product Marketing Managers (PMMs) collaborate closely with the Product Manager for their product area. PMMs are responsible for providing feedback from the field to product managers, as well as staying informed about product changes and creating compelling content that educates and trains sales teams and channel partners.

Position Responsibilities

• Devise messaging and content strategy in collaboration with Product Management that will drive sales success and product line growth.
• Write and develop all forms of marketing content as prioritized by content maps – including web copy, eBooks, video scripts, infographics, buyer’s guides, display ads, landing page copy, interactive online tools, competitive battle cards, blog posts, product collateral, sales pitch decks, partner news articles, and more.
• Develop product positioning and messaging that eloquently conveys our value proposition and differentiates our products in global markets
• Effectively communicate compelling product stories to the sales team, partners, and clients. Deliver necessary training, presentations, and demos to ensure they understand our value.
• Plan and manage the launch of new products and releases while managing the cross-functional implementation of the launch plan
• Work with global teams by flexing from traditional 8 to 5 work hours to cross over time zones as needed
  Skills and Qualifications
• Able to explain technical concepts in written and verbal forms that make the value clear to technical and non-technical audiences
• Understand channel selling and passionate about working closely with our partners and field teams.
• A PowerPoint presentation and webinar guru. Experience with Wrike and Salesforce is a plus
• A Powerful storyteller, written and verbal, resulting in compelling marketing content that engages target audiences
• Able to independently manage objectives and deadlines from a home/remote office

Experience

• 10 years of B2B product marketing experience
• 5+ years of B2B product marketing for a cybersecurity company
• Experience working for or marketing to IT Security professionals and Managed Service Providers
• Willing to travel up to 25% of the time
• Bachelor’s in business/marketing or equivalent experience
  

Bonus Points

• Experience in endpoint, SASE, Identity, MDR, or NetSec cybersecurity product marketing
•  Advanced degree or certifications in business, marketing, or a technical field