Product Marketing Specialist

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.
Job Summary
Comcast Advertising Media Solutions is looking for a Product Marketing Specialist to amplify our client-facing products to prospective advertisers, fellow marketers, Sales, and Sales Development. You'll be the voice of Product Marketing in Global Marketing & Insights as well as in the field, explaining our product positioning, multiscreen value proposition, how we overcome competitive claims, and explain the ever-changing TV ecosystem. Additionally, you will drive the product feedback loop from customers, prospects, Sales and Sales Development as part of our Product Commercialization effort. This role is part of the Global Marketing & Insights organization, reporting into the Manager, Product Marketing and adhering to the goals of the Chief Marketing Officer of Comcast Advertising.
Job Description
Core Responsibilities include but are not limited to:

• Amplify the voice of Product Marketing in Central and Pacific regions, working closely with Product subject matter experts and related stakeholders to develop deep product knowledge. Products include but are not limited to: streaming and traditional TV inventory, reporting and platforms (myResults.)
• Own the feedback loop for one or more client-facing products, serving as the connection point within the Product Commercialization effort, sharing all customer / Sales / Sales Dev feedback and enhancement ideas with the associated product owner.
• Partner with teams in Global Marketing & Insights as well as Change Management, Strategic Comms, Learning & Performance, and others to provide content that clarifies our product positioning, capabilities, and competitive claims.
• Own the role of Field Lead for one or more related stakeholder teams who work closely with Product Marketing (eg: Inventory/Yield, Ampersand, Affiliate, etc.)
• Participate in all Product Marketing Team calls including weekly team updates, monthly Product Updates for Leaders, and competitive positioning training.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Product Marketing; Product Positioning; Competitive Positioning
Salary:
Primary Location Pay Range: $73,627.75 - $110,441.63
Additional Range: This job can be performed in California, Minnesota, and Washington with a Pay Range of $60,240.89 - $125,501.85
Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
5-7 Years