Product Marketing Specialist

Product Marketing Specialist

Remote U.S. (designated states)
Department: Marketing
Reports to: Sr. Director, Product Marketing

This position is fully remote and may be performed from one of the following U.S. states: AL, AZ, FL, GA, IN, KS, MA, MI, MS, NC, NV, OR, PA, SC, TN, TX.

The Product Marketing Specialist is responsible for helping define, communicate, and bring to market differentiated value for the company’s products and solutions. This role blends customer insight, product knowledge, competitive awareness, and strong messaging skills to support go-to-market (GTM) planning, product launches, sales enablement, and adoption/retention initiatives.

This person will be a customer advocate across the organization, thrive in agile ways of working, and be highly effective at building cross-functional relationships, driving alignment, and executing with excellence. The ideal candidate is a collaborative, detail-oriented marketer who can translate product capabilities into compelling stories and programs that resonate with target audiences and drive measurable impact.

Duties and Responsibilities

• Support product positioning, messaging, and value proposition development across core products and new innovations.
• Partner with Product Management to understand roadmap priorities, customer needs, and product differentiation; translate into market-ready narratives.
• Contribute to GTM plans for launches and enhancements, including target audience definition, key messages, channels, timelines, and success metrics.
• Develop and maintain customer personas, use cases, and buyer journey insights to inform content and campaigns.
• Create and update sales enablement materials (e.g., pitch decks, one-pagers, competitive battlecards, FAQs, objection handling).
• Coordinate cross-functionally with Marketing, Sales, Customer Success, Support, and Product to ensure consistent messaging and execution.
• Gather and synthesize market intelligence (competitive landscape, trends, customer feedback) and share actionable insights with stakeholders.
• Support product webinars, events, and other product education moments for prospects and customers in partnership with internal teams.
• Collaborate on customer marketing inputs (case studies, testimonials, reference stories) that highlight measurable outcomes and client value.

Essential Business Experience and Technical Skills:

• 100% self-starter/motivated
• Does not wait for instruction; executes independently
• Leads with curiosity and challenges assumptions
• Fearless with a sense of urgency to accomplish difficult tasks related to competitive intel
• Experience in product marketing, B2B marketing, or related roles (SaaS/technology experience preferred).
• Strong writing, editing, and storytelling skills with the ability to simplify complex concepts into clear, compelling messaging.
• Demonstrated experience supporting product launches and GTM execution in cross-functional environments.
• Understanding of marketing fundamentals (segmentation, positioning, messaging frameworks, funnel concepts, campaign collaboration).
• Experience developing enablement content and partnering with Sales and Customer Success teams.
• Strong project management skills, with the ability to manage multiple priorities, timelines, and stakeholders simultaneously.
• Analytical mindset with comfort using data to inform decisions (e.g., win/loss or competitive inputs).
• Experience with common marketing and collaboration tools (e.g., CRM such as Salesforce, marketing automation, project management tools).
• Strong interpersonal skills; ability to build, manage, and influence relationships at all levels.
• Accustomed to working in fast-moving environments; proactive, adaptable, and eager to experiment, learn, and improve processes.

Competencies to Drive Success

• A change agent never satisfied with the status quo, and has an entrepreneurial mindset and can-do spirit.
• Uses their passion for experimentation and innovation to implement new processes and technologies.
• Demonstrated ability to collaborate effectively across cross-functional teams and influence without authority through proven project management expertise.
• A communication expert, both internally and externally, with a passion to lead with the customer at the forefront of every decision.
• A passion for working in a fast-moving environment and thrives in agile ways of working.